Brazil-born fitness startup Gympass to launch NYC Tech Hub with Kiril Tsemekhman following its recent $300M funding from Softbank

Gympass, a fitness startup and the world’s leading corporate wellness partner for physical activity, has revealed plans to use a portion of its recent $300 million funding from Softbank to launch a brand new Tech Hub in NYC. The new data science hub and an AI Applications team will be used to create meaningful and efficient experiences through customization of the user’s journey on the platform.

Founded in 2012 by Cesar Carvalho, Joao Barbosa, and Vinícius Ferriani, the São Paulo, Sao Paulo, Brazil-based Gympass is a fitness discovery platform connecting the world’s network of fitness facilities to companies and its employees. Gympass empowers companies to engage the workforce in physical activity by providing access to a network of workout facilities. With a monthly membership, companies can help employees find an activity the employees will like.The company’s goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Moving into 2020, technology will play an increasingly important role in shaping the future of workplace wellness. In opening its first of many international Tech Hubs in New York, Gympass aims to lead this charge with personalized experiences for HR leaders, employees, and fitness partners using Artificial Intelligence (AI) and Machine Learning (ML).

One of the leaders of the New York Tech Hub will be the recently hired VP of Data Science, Kiril Tsemekhman, PhD. Tsemekhman is an industry leader who brings over 15 years of experience in the fields of machine learning, analytics, data science, and physics. Before Gympass, he was the VP of Data Science and Engineering at BounceX. Tsemekhman is tasked with overseeing the analytics team, including Data Science, Product Analytics and Business Analytics. Split in two teams — — the goal of the new division is to create meaningful and efficient experiences through customization of the user’s journey on the platform.

Gympass recently entered unicorn status thanks to a $300M investment led by SoftBank Vision Fund and SoftBank Latin America Fund.

On a mission to defeat inactivity, Gympass helps companies revolutionize how inactive employees engage in physical activity, driving lasting behavioral change. The startup currently has over 2000 clients across 14 countries and nearly 47,000 gym and studio partners, Gympass partners with corporations to craft ongoing, personalized programs that will inspire your workforce to enroll, stay motivated, and unlock their full potential.