Optimizing Your Online Reputation Management Using AI

Customers read online reviews. That doesn’t mean it’s the end of the world if your company gets a bad review — there are steps you can take to make even the bad reviews look good for your business. But bad reviews cost you more than just a little business; bad reviews can lower your ranking in search results, eventually driving your business out of business. Maintaining good reviews is crucial for any business, and artificial intelligence can help.

When a business goes from 3 to 5 stars, it can increase their views by 25%. Getting people to leave good reviews when they have a positive experience is about more than just leaving a sign at the cash register asking for a review. When someone has a great experience, you need them to leave a review about it.

Artificial intelligence can find relevant information from across sites where reviews are left and provide a business with insight about what they are doing well and what they could be doing better. AI can make all that information searchable so you can pinpoint exactly what you need to work on. Most importantly, AI can prompt customers to leave feedback when they have had a positive experience and manage review responses 24/7 in real time, critical in diffusing bad situations and turning customers who had a bad experience into customers who had a great experience.

Learn more about the importance of online reputation in business and how AI is helping to manage it below!

This infographic is presented by ReputationStudio.