ContentSquare acquires Israel-based digital experience analytics startup Clicktale

Contentsquare, a digital experience insights platform, has acquired Israel-based experience analytics company Clicktale for an undisclosed amount. As part of the deal, existing investors of Clicktale, including global investment firm KKR, will become investors in Contentsquare. The combined company now serves 600 enterprise clients around the world, including 30% of the Fortune Global 100, showing strong market presence in the U.S., Europe and Asia, and a global community of 12,000 users comprised of analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals.

Founded in 2012 by Jonathan Cherki, ContentSquare helps organizations optimize their web and mobile sites. It was named by Gartner as one of the four most innovative e-commerce technologies in the world. Its digital experience insights platform is trusted by brands like AccorHotels, Sephora and Walmart.

Contentsquare and Clicktale both go beyond traditional web analytics and heatmaps to give e-commerce and digital teams a granular understanding of customer behavior on their web, mobile site and app. They collectively analyze nine trillion digital interactions every day to provide ready-to-use KPIs, benchmarks and recommendations many prestigious brands rely on to improve their digital conversions, revenue and loyalty. Together, Contentsquare and Clicktale provide the richest set of behavioral data, solutions and innovations to empower companies to understand how their digital experiences perform and prioritize the improvements that matter most.

“The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behavior,” said Jonathan Cherki, Founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behavior online and shaping a future of addictive customer experiences.”

While they share a common mission rooted in behavioral data science, solutions from Clicktale and Contentsquare are highly complementary. Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimize content performance.

“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”

Product as well as research and development teams are working aggressively to deliver a joint augmented platform combining the best functionalities of each product. Research and development resources will be integrated and expanded with teams working together in Paris and Tel Aviv. In total, the combined company now has more than 550 employees, with 170 people in R&D, including strong expertise in A.I.

Since its founding, Contentsquare has experienced tremendous growth, including during the last year, in which it experienced 100% year over year growth; raised $60 million of Series C capital; and acquired Pricing Assistant. Contentsquare has raised $120 million over the last three years from Eurazeo, Canaan, Highland Europe and H14.