Enterprise software startup Tealium raises $55 million in Series F funding to accelerate global expansion and product innovation

Tealium, a real-time customer data orchestration startup and a provider of a tag management system, including analytics, advertising and affiliate enterprise websites, has closed $55 million in Series F funding. The round, which brings the total funding raise to date to $160 million, was led by Silver Lake Waterman, Silver Lake’s late-stage growth capital fund, with participation from ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood and existing investors

Tealium will use the fresh capital infusion to expand the company’s data integration ecosystem, accelerate new product development and further scale global go-to-market activities, while continuing its mission to expand data freedom across the enterprise while safeguarding privacy.

Founded in 2008 Ali Behnam and Mike Anderson, Tealium provides a comprehensive customer data orchestration solution. The Tealium Universal Data Hub is the industry’s most trusted approach to collect and deliver customer data. Manage tags, APIs, and integrate with over 1,000 vendors. Its software is used by hundreds of top brands worldwide to seamlessly manage their digital marketing deployments. Select customers include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium also helps clients solve their customer data integration challenges at the source.

The Tealium AudienceStream customer data platform (CDP), which launched in 2013, has experienced accelerated growth in recent years, notably seeing a 300% year-over-year increase in visitor profiles created. This purpose-built platform is designed to provide enterprises with a single view of their customers, serving as a secure central point of management across the entire data supply chain. Tealium connects customer data across technology stacks and digital assets, including websites, mobile applications, point-of-sale (POS) systems and call centers, enabling data freedom and agility across the organization. Enterprises can integrate this data with any technology, retail channel or marketing platform to build better customer experiences, invest in analytics and machine learning, and act on real-time decisions.

Tealium has focused on building a real-time customer data platform that meets the industry’s most stringent requirements for protecting the integrity and privacy of customer data. The company’s robust data governance and compliance portfolio allows global organizations to manage diverse regulations in countries around the world. This helps enterprises build consumer trust, enhance customer data and continue to bring innovative customer experiences to market.

“Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organization — rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data agility,” said Jeff Lunsford, CEO of Tealium. “By democratizing the data collection and delivery process, we help organizations meet the changing needs of their business and customers and protect the integrity of their data.”

“Tealium enables companies to overcome challenges related to customer data fragmentation by integrating and enriching data across sources in real time, while providing data governance and fidelity,” said Shawn O’Neill, Managing Director of Silver Lake Waterman. “Jeff and his team have built a robust platform, and we are excited to support the company’s continued growth and investment in innovation.”

“As a long-time Tealium customer, we’ve seen the benefit of the technology first hand,” said Frank Verkerk, Chief Digital Officer of ABN AMRO. “Tealium has helped us streamline and standardize our data flows, and has given us the tools we need to make better marketing and business decisions.”