Informatica acquires AI-enabled customer insights startup AllSight to expand its intelligent data platform and help enterprises improve their customer experiences

Informatica, the enterprise cloud data management company, has acquired AI-enabled customer insights startup AllSight to bring expanded business-user engagement to the its Intelligent Data Platform, which is powered by the CLAIRE engine. The acquisition will also help Informatica to deliver game-changing capabilities for how organizations maximize customer data and analytics across their enterprises to drive personalized engagement. The total amount of the deal was not disclosed.

With this acquisition, Informatica is now the first and only company with an AI-powered, big data, end-to-end business solution to simplify implementing a data hub for customer engagement. Built on a foundation of data governance and data privacy by design, the new Informatica Customer 360 Insights solution extends Informatica’s market-leading master data management (MDM) and Customer 360 solutions and enables business and analytics users to drive richer, deeper, and longer-lasting customer relationships.

Founded in 2013, Allsight provides a customer 360 insights, a real-time view of individual customers and organizations which is used deliver personalized experiences across marketing, sales and support. Using the state-of-the-art technology including artificial intelligence, machine-learning, and graph data stores, AllSight Intelligent 360 identifies customer records, links data such as interactions, transactions & more, enriches each customer record with derived intelligence, and presents unique perspectives (views) of the customer.

With the AllSight acquisition, Informatica will be able to accelerate its data hub strategy to enable its customers with the most robust, trustworthy single source of truth for their customer data. The new solution automates and simplifies profile and relationship unification and scales AI across transactions and interactions in structured and unstructured data sources. “Informatica is the clear MDM industry leader and we are thrilled to be joining forces because our combined customer base can now drive richer, deeper, and longer-lasting relationships through enterprise-wide use of customer data and analytics,” said AllSight CEO David Corrigan. “Together, we deliver game-changing capabilities for how organizations maximize customer data and analytics across the enterprise to drive personalized engagement.”

Commenting on the acquisition, Amit Walia, president products and marketing, Informatica, said: “As enterprises focus on customer growth and retention, they require a business-user focused, single interface that can quickly discover rich and real-time customer insights with advanced capabilities. This is what we will bring to the market through our acquisition of AllSight and we are thrilled to welcome David Corrigan and the entire AllSight team to Informatica.”

“Today, the abundance of data and the desire to understand and extract intelligence from that data requires that enterprises have a 360-degree view of each customer across all online and offline channels. Informatica is now the first and only company that simplifies implementing a data hub for customer engagement with an AI-powered, big data business solution so companies can unleash the power of their data to deepen and enrich customer experiences.”

“The acquisition between two of Cloudera’s partners, Informatica and AllSight, supports our enterprise data cloud vision to unlock the power of customer data to deliver better marketing, improved loyalty and retention, and/or real-time, personalized recommendations,” said Jamie Engesser, senior vice president of field solutions, Cloudera. “With the combination of AllSight’s Customer Intelligence Solution and the Informatica Intelligent Data Platform both running on Cloudera’s Enterprise Data Hub, together we will deliver solutions that accelerate data-driven digital transformation for customers.”

“Informatica’s acquisition of AllSight is exciting for both companies as well as the Customer Intelligence Platform market overall, for delivering contextual customer experiences and interactions to organizations,” says Sheryl Kingstone, Research Vice President & General Manager, 451 Research. “This acquisition is a great example of combined innovation to meet market demand. Since customer experience is at the heart of digital transformation initiatives, the addition of AllSight’s customer intelligence and insights solution to Informatica’s intelligent master data management (MDM) and customer 360 solutions will help marketing and customer experience (CX) professionals improve the orchestration and execution of personalized engagement with AI/ML and at the scale of big data.”