GetJenny raises €2 million to enhance the effectiveness of customer support teams with “human-directed” AI chatbots

GetJenny, a human-directed AI platform which allows companies to automate conversations and tasks with chatbots without programming, has raised €2 million in seed funding to continue its expansion across the Nordics and the MENA region. The funding round was led by Dubai Angel Investors and May Nasrallah of deNovo Corporate Advisors, with participation from Exio, Business Finland, existing investors and by leading angel investors from the MENA region.

Founded in 2016 by  Angelo Leto, Mikko Malmari, and Teemu Kinos, Jenny helps customer service people focus on tasks that require life experience by enabling companies to quickly and easily teach, deploy, and maintain human-directed AI to instant messaging on live chat platforms. Jenny’s user-friendly web application empowers nontechnical people to build chatbots for customer service live chat operations.

Customers today expect fast and reliable support 24/7, yet many customer service teams are strained to almost breaking point handling the incoming requests. GetJenny’s AI chatbot solution automates the bulk of repetitive and routine conversations so that customer service representatives can utilize their time efficiently and focus on other more complex tasks that require in-depth expertise, life experience, and a human touch. The service also improves customer satisfaction by significantly reducing queue times as it handles multiple conversations simultaneously.

May Nasrallah, Founder & CEO of deNovo Corporate Advisors, made a personal investment in GetJenny alongside her husband. “I advise numerous regional and international companies on their corporate finance needs and have seen many companies struggle to maintain quality customer support as they rapidly grow and scale. I believe that GetJenny’s solution stands out in how it leverages its bespoke artificial intelligence-driven product to solve such challenges,” says May Nasrallah. “I’m excited to be an investor in GetJenny to support their ambitious growth and expansion plans. From what I’ve seen, I believe the company is well positioned to help businesses provide consistent, high-quality customer service in any of the markets it operates in around the world, and in particular the MENA region,” continues Nasrallah.

Dubai Angel Investors, one of the Middle East’s leading seed and early-stage investment groups, led the investment in GetJenny following several impressive investments in Silicon Valley, London, and the MENA region. “Our investment in GetJenny hits right in the middle of our sweet spot; cutting edge and highly scalable technology led by a focused, execution driven world-class team, disrupting an outdated industry. We have no doubt that GetJenny will achieve in the Middle East the same success it has in Scandinavia. The AI revolution is led by companies like GetJenny whose journey we are very excited to have joined,” said Abdullah Mutawi, Co-Founder and Chairman of Dubai Angel Investors.

The AI platform is human-directed as it is continuously taught by the customer support representatives. New responses to questions and issues are fed to the platform in just a few clicks through its simple user interface, bringing rise to a whole new job category of “bot whisperers.”

“There is a fear surrounding AI that the technology is out to replace people, but we believe it’s about starting a revolution that makes life for humans more rewarding,” says Teemu Kinos, CEO of GetJenny. “This investment round has provided us with a market entry opportunity where we can help customer support teams around the world fall back in love with their jobs and provide meaningful assistance to those in need,” continues Kinos.

Since launching in 2016, GetJenny has worked with over 40 clients including Nordic insurance provider If P&C Insurance and leading startup event Slush. The company is currently planning further international expansion and growing their team. The platform operates in 30 languages across the healthcare, insurance, banking, public sector, and internal support industries. Past investors include Techstars, Nestholma, and Avanto Ventures.