Meet LifeFuels, The World’s First Portable Beverage Maker That Adapts To Your Day
With daily commutes and long hours at work, every day seems busier than the one before. This makes it much more difficult to make healthy choices. We grab food on the go and in some cases, flush it down with soda, which as we all know, is not good for our health. We all know water is the good for us and it is also the best for hydration. But what about if you need a little something more to keep your body going without compromising your health? One startup is on a mission to do just that and help us live healthier lives by changing the way we approach hydration and nutrition and by empowering us to create personalized beverages on the go. Based in Reston, Virginia, LifeFuels is a startup with a vision to help people feel their best from the inside out. Lifefuels was also the winner of 2018 CES Innovation Award in Sports, Fitness and Biotech.
Back in January 2018, Lifefuels unveiled its smart bottle at 2018 CES in Las Vegas. Lifefuels’ beverage technology includes three components – a sleek technology-packed smart bottle, multi-serve beverage concentrates called FuelPods, and an app that tracks both hydration and nutrition. All three components integrate to empower consumers to create personalized drinks that enhance their health and wellness goals. Its line of smart devices leverage patented fractional dispensing technology to deliver and track great-tasting functional beverages.
The bottle lets users select and dispense FuelPods, a line of flavored nutritional drinks, into the water, a companion app can be used to track the amount of the drink a user has consumed and dispense FuelPods. Each bottle of Lifefuels can hold up to 45 drinks with 3 FuelPods. It is made with low calorie & natural sweeteners and contains no artificial preservatives or flavors. Each pod can also hold up to 15 servings, and the bottle fits three pods.
Lifefuels is very flexible and easy to use. Users can also adjust the taste and strength of the drink through the app and also dispense the pods by pressing a button on the bottle. The smart bottle and FuelPod fractional dispensing technology is patented. It is also perhaps the most significant feature of the LifeFuels product, and one that isn’t replicated yet on the open market.
“Keurig and Nespresso and others are a single-pod serving, and what we have then is pretty fascinating to our audience, that we’re already working with in the beta test group, is they don’t have to do anything but press one button — it’s simple,” LifeFuels CEO and co-founder Jonathon Perrelli said.
While exhibiting in 2016, LifeFuels successfully validated their product concept by being named an Innovation Award honoree and a “Best of CES” Finalist by Engadget. The startup also found its industrial design partner, DCA Design, and began a redesign of the bottle. Lifefuels was self-funded when it first pitched its product 2016 CES. The small team came eager to validate the concept of its product and meet potential partners. During CES 2017, the LifeFuels team shared the redesigned bottle with industry partners and other attendees.
In 2018, LifeFuels was back on the CES show floor with a team of 15, showcasing the portable beverage maker to an excited audience. Another Innovation Award Honoree win helped set LifeFuels apart and increased their visibility. Most importantly, during CES 2018, LifeFuels drew the attention of Keurig Dr Pepper (KDP) executives on the show floor. The companies built a strategic relationship, culminating in Keurig Dr Pepper investing in LifeFuels, closing out their Series-A round. The partnership will accelerate commercialization and growth of the LifeFuels patented, award-winning, portable beverage maker.
Bob Gamgort, Chief Executive Officer of KDP, stated, “LifeFuels has created a leading edge, technology-forward drink system that meets an important on-the-go consumer need – staying on track with hydration and nutritional goals. We’re excited to partner with them on their growth plans for 2019 and beyond.” LifeFuels FuelPods deliver up to 15 concentrated servings of great-tasting, all natural beverages in a variety of flavors, tailored to an activity or lifestyle. From Pre-workout to Recovery and Energy to Sleep FuelPods – LifeFuels offers consumers a healthy choice for most occasions throughout the day.
Consumers will be able to mix-and-match flavors and nutritional boosts to craft their own custom drinks in the portable beverage maker directly from the app. The integrated app tracks consumption, nutrition, and hydration while providing consumers with actionable insights to take control of their health and wellness. LifeFuels received a patent on its portable beverage maker in 2018 and will be on the market in 2019. “I’ve been to a lot of trade shows over the course of my career, but I’ve never experienced anything that was as successful and as productive as the two times we’ve exhibited at CES,” says LifeFuels CEO and Founder, Jonathon Perrelli. “We’re ready to disrupt the beverage industry with technology that provides the drink options of a grocery store aisle in one very smart bottle.”
Perrelli and his team is attending CES again this year to meet with distribution, retail, industry, and media partners. “After closing our Series-A round, we’re looking forward to attending CES 2019 focused on growing our distribution and reach,” says Rob Lawson-Shanks, LifeFuels CTO and Founder. “Consumers were initially interested in LifeFuels based on the design of our bottle, but we expect that they will also enjoy the flavor and functionality of our beverages, while utilizing the actionable insights provided by our app.”
Below is a video overview of Lifefuels.
Below is another video of LifeFuels design and behind the scenes.