Leading Product Insights Software is a “Top Startup to Watch”

Hearful Technologies, a leading product insights and analytics software company for consumer brands and retailers, was chosen by the North Carolina Technology Association as a “Top Ten Startup” to Watch. Hearful  was honored at the annual North Carolina Technology Association (NC TECH) Awards on Nov. 15 in Durham, N.C.

Founded in 2017 by Lisa Kobylarz, the Chapel Hill, NC-based Hearful provides consumer brands product-specific insights based on millions of product reviews, social media posts and surveys. This powerful VoC data allows these top retail brands to really understand customer sentiment and make better customer-driven business decisions.

“As consumer brands and retailers face challenges on multiple fronts, staying relevant to customers by deeply understanding their feelings about one’s products is an increasingly difficult but critical task,” Lisa Kobylarz, Hearful CEO, said. “Making sense of what customers are talking about in product reviews, industry blogs and social media is an enormous job without the right tools. Our software allows our clients to gain better visibility into customer feedback, so they can invest in and deliver the right products that customers will rave about.”

Both globally recognized and newly emerging brands subscribe to Hearful’s software. The data can be used across various departments to optimize product designs, assortment offerings, forecasts and customer acquisition strategies. Hearful credits its comprehensive analysis of voice-of-the-customer data as the reason for its competitive advantage. While other software services solely track positive and negative customer sentiment, Hearful’s advanced analytics dive deeper to uncover specific product insights from both clients and their competitors.

“Hearful answers the harder questions that are important to the entire C-suite – why do shoppers like or dislike our products, and what does that mean for how we run the business? How do our products compare to our competitors, and where should we be focusing our resources on to remain competitive?” Kobylarz said. “We are very excited to be recognized for our innovative approach to answering these questions.”

Hearful is at the forefront of helping consumer brands stay relevant to customers. Applying proprietary Hearful Human Intelligence alongside machine learning and other advanced technologies, Hearful provides brands the most relevant, timely, and actionable insights about their products.

The NC Tech Association has over 650 member companies and organizations representing over 200,000 North Carolina employees. The mission of the Association is to foster growth, champion innovation and provide value for members through Professional Networks, Government Relations, Talent Development and Sector Promotion. By bringing together industry, education and government leaders, they are the convener for great collaborations and experiences that make our state stronger and more vibrant.