Australia-based HR startup Enboarder raises $4 million to boost major expansion in the U.S.

Enboarder, a Sydney, Australia-based HR technology startup that helps employers create engaging on-boarding experiences for their new employees, has raised $4 million in its latest funding round to accelerate growth in the U.S., as well as fuel the ongoing development of the platform. The latest round was led by Greycroft, one of the top venture capital firms in the US, with participation from Australian-based, Our Innovation Fund (OIF), a $50 million investment fund backed by some of Asia Pacific’s leading entrepreneurs and executives. Enboarder also added new VC heavyweights, including Venmo, Acorns, Axios, Bird, BetterCloud, the Huffington Post and Thrive Global.

Founded in 2015 by Brent Pearson, Enboarder is the world’s first and only cloud-based Engagement Onboarding Platform, built to help organizations create engaging onboarding experiences. The technology startup focuses on new hire experience and engagement rather than just tasks, forms and paperwork. The workflow engine accomplishes this by coaching managers via mobile phone at all stages during the onboarding process. It turns busy hiring managers into rock stars in the eyes of their new employees by ensuring they know what to do to “wow their new hires”.

For new employees, Enboarder delivers rich engaging content directly to their mobile phones from the moment they sign their offer letter. There are no applications to be downloaded, no usernames or logins. Enboarder just works…on any device. Best of all, HR can construct and build engaging workflows on their own, without requiring help or resources from IT, consultants or creative staff. Enboarder can be implemented rapidly and works seamlessly with your existing HR technology applications.  With employee focused onboarding experiences proven to increase retention and productivity, companies such as McDonald’s, Deloitte, GE, TomTom and Samsung among many others are using Enboarder to ensure a rich and consistent onboarding experience for new hires.

Brent Pearson, Founder and CEO of Enboarder, said: “Organisations are waking up to the importance of employee experience and realising that first impressions are crucial. Whilst traditional onboarding focuses on the more procedural, administrative and risk mitigation tasks, today’s talent shortage, low unemployment rates and changing workforce demographics demands a more employee focused approach, and Enboarder is leading the way. Onboarding is currently a missed opportunity to accelerate productivity, increase loyalty and develop an employer brand. We’re making it easy to not only manage the entire onboarding experience at scale but really wow new hires from the day they sign their offer letter.”

“We couldn’t be more excited about the next phase of Enboarder’s business growth. Partnering with Greycroft provides us with the capital we need to continue to grow and expand as well as provide the access to their people and network who have incredible experience in the enterprise technology space,” Pearson continued, adding: “We’ve been incredibly well supported by our existing investors and Greycroft’s inclusion around the table strengthens our depth of talent globally – helping guide the strategic direction of the company, open doors and take this platform to the next level.”

Enboarder enables customers to create customized workflows for each new hire role. The process continues after the new hire is onboarded, so on their start date, they are prepared and more engaged, which is shown to materially increase employee retention and productivity.

“New hires have typically felt a disconnect from the time they sign their letter of offer to their first day on the job. Many express feeling underprepared for that first day in terms of what’s required for the specific role, their connection to that organisation’s culture, the connections to their colleagues and down to the practical stuff like a working computer. We’re changing that for millions of employees around the world and helping them hit the ground running on day one. We couldn’t be more excited about the next phase of Enboarder’s business growth.”

Will Szczerbiak, a Principal at Greycroft, said: “Brent’s an exceptional founder and CEO and the business he and the team have built is best of breed in a fast growing market. Enboarder is making a real impact at organisations around the world and we’re looking forward to helping grow Enboarder’s presence in the U.S. and seize the large opportunity ahead of it.”