Location of Things platform startup MapAnything grabs $42.5 million Series C financing

The Location-of-Things (LoT) market is massive and growing. Research and insight firm, Markets and Markets, predicts that it will reach $27 billion by 2022, driven by the shifting demands of customers in the on-demand economy. MapAnything is a data visualization and location based services software startup that provides a suite of “Where” apps and platform services to drive productivity and planning across multiple use cases. MapAnything develops groundbreaking location-aware solutions that help 2,000 BtoB companies leverage location as a unique competitive differentiator.

Today, MapAnything announced it has closed a $42.5 million Series C investment to to expand its reach in key markets, broaden the vibrant MapAnything developer community, and deepen relationships with strategic partners. Additionally, the company will increase its R&D efforts to capitalize on new market opportunities and technology advancements. The round was led by GM Ventures and Andrew Leto, with participation from existing investors Salesforce Ventures, Greycroft, Harbert Growth Partners, and David Stern. In connection with the financing, Andrew Leto, Executive Chairman of Emerge, has joined the MapAnything Board of Directors.

Founded in 2009 by Ben Brantly and John Stewart, MapAnything built the first integrated Location of Things Platform to turbocharge mobile worker productivity, align field and office initiatives, and inject location into your business to work smarter, faster, and more connected. MapAnything is a pioneer in Location of Things (LoT) software, enabling more than 2,100 global enterprises by combining location intelligence, integrated asset tracking, and route optimization to drive productivity and a better customer experience. MapAnything is a Salesforce Premier ISV Partner, a ServiceMax Strategic Partner, and a ServiceNow Technology Partner who has received IDC’s Innovator Award in Field Service for Manufacturing, and G2 Crowd’s Leader for Field Service Management and Field Sales Tools.

MapAnything Live (Source:MapAnything.com)

“In a world where everyone and everything is connected, location-based insights open up entirely new opportunities to transform the customer experience,” said Mike Rosenbaum, EVP of Product at Salesforce. “We’re excited about the continued impact MapAnything’s location-based solutions, combined with the world’s #1 CRM, will deliver for customers.”

MapAnything’s customer-focused solutions dovetail neatly with GM’s commercial growth strategy and its leadership in connectivity. GM sales to commercial customers have grown by more than seven percent annually since 2012, and the company has delivered more than 11 million vehicles with built-in 4GLTE Wi-Fi hot spots.

Last month, GM surveyed some of the country’s largest fleet managers, and more than 90 percent said connectivity has the biggest potential to transform their operations.

“We have seen firsthand how the most sophisticated fleet managers in the world rely on connectivity to optimize their investments in vehicles and people, and we’re just starting to scratch the surface of what’s possible using sophisticated tools like MapAnything,” said Ed Peper, Vice President, GM Fleet.

Organizations must adapt to the new reality of customer experience. For sales organizations, the business value of face-to-face interaction is $12 for every $1 spent on business travel, yet sales organizations spend less than one third of their time actually selling. MapAnything customers are seeing their customer interactions increase by up to 25 percent, resulting in higher sales, less competitive pressures, and happier sales reps who make more money and spend less time driving to appointments.

For field service organizations struggling to keep pace with the shifting on-demand expectations of their customers, the stakes are equally as high. Harvard Business Review reports that an increase in customer retention rates by five percent could increase profits from 25 percent to 95 percent; yet most field service organizations struggle to provide precise visit windows and customer notifications, which today’s customers demand.

“The ability of BtoB enterprises to derive value from location is a game changer for organizations with large mobile workforces,” said John Stewart, CEO and Co-founder of MapAnything. “But historically, geographic intelligence has been limited to those with advanced analytics and GIS experience. MapAnything is democratizing location data to accelerate the productivity of mobile workers and enable customer experiences that exceed expectations.”

The MapAnything platform creates location awareness within the system of work, where field sales and service activity is planned, tracked and executed. It uniquely helps enterprises automate complex business processes and make more informed decisions with a combination of a patent-pending routing and scheduling engine, integrated GPS tracking capabilities, and an intuitive location-based visual layer.

MapAnything increases productivity for field-based workers in agile enterprises. It answers complex spatial questions easily and enables more prompt service and amazing customer experiences in an increasingly “On Demand” world. The company delivers these results to some of the world’s largest financial, manufacturing and CPG companies in the Fortune 500 and Forbes Global 2,000.