This Israeli startup lets you buy a sofa online from overseas and get it to you for cheap

Today, the $2.3 trillion international B2C e-commerce consists mostly of small items delivered by air-freight. Trillions of dollars could be added to it if only a cost efficient and scalable solution would be streamlined for the logistics of large items such as furniture, bicycles and grills. In a world where size of shipped items matters, one startup is making it possible for anyone to buy and ship a sofa from anywhere and to anywhere in the world, just as easily as you’d ship an iPhone case. Based in Hod Hasharon, Israel, Ladingo connects sellers, buyers and forwarders to forge what the company called, “THE E-COMMERCE OF BIG THINGS.”

The startup was recently awarded first place at the 2018 Retail Disrupt startup competition. Ladingo pitched its global shipping optimization platform to the competition’s panel of seasoned retail technology leaders and decision makers, including top executives from Asos.com Uniqlo.com JD.com, winning their attention and their respect. Ladingo provides a cloud-based shipping platform to ensure seamless international shipping for B2C e-commerce – including large item courier services. By removing barriers related to shipping and import of large items, Ladingo helps create a flatter world than ever. Its disruptive solution, based on AI and Big-Data, enables sellers, buyers and forwarders to cooperate seamlessly while each party optimizes its own position.

Founded in 2017 by Guy Levy, Ruth Reiner, and Hagar Valiano, Ladingo is the first to offer a robust enterprise cloud-based solution which connects sellers, online shoppers and ocean freight forwarders to enable the cheapest way to ship large B2C e-commerce internationally, in addition to small items in a scalable and modular way.  “Orders from 200 different customers living in the same country who bought from 200 different suppliers in another country can be shipped in a single container, significantly reducing costs,” Hagar Valiano, co-founder and CEO of Ladingo said.

Ladingo enables online-retailers to sell large items to international shoppers via ocean freight by utilizing its container-sharing optimization algorithms. With Ladingo, buying a sofa from overseas is as easy as buying an iPhone case and shipping costs are lower than ever. Ladingo’s system optimizes cargo containers that enables maritime shipping companies to combine several international deliveries from one country to another.

Ladingo easily integrates with any online shop or online marketplace and is offered to their shoppers at check-out an additional international parcel delivery solution. Choosing Ladingo is as seamless to any shopper as choosing any other shipping provider. Ladingo is the only solution currently providing large parcel delivery, in addition to small ones. With Ladingo, buying large items, such as furniture, bikes or home appliances, from international online shops is as easy as ordering a t-shirt online. Its platform enables every merchant to ship internationally & sell anything to any buyer, anywhere, regardless of the item’s size. Its innovative platform introduces the possibility of the low-cost, international shipping of large items purchased through B2C e-commerce channels.