Landbot Raises $2.2M Seed Round Led by Nauta Capital

Your website’s landing page can make or break your customer base. As a key way to generate leads and gather data, it’s crucial to create an experience that is both personalized and engaging. Otherwise, your conversions may take a hit.

Startup Landbot is changing the way companies engage with their customers with a new conversational-based experience without the use of any AI. Instead, Landbot’s chatbot interacts with the user by asking questions and providing choices to answer with as a fun and interactive way to get the information they are looking for. With each answer, the chatbot adapts content to the individual user.

Now, Landbot has officially announced a $2.2M seed round led by Nauta Capital VC. Encomenda Smart Capital also participated in the round with a $350K investment. With this round, the startup aims to take their platform to an entirely new level and emerge as a world-class product and the top conversation experience platform on the market.

“With Landbot, we are democratizing the power of chatbots so anyone without technical knowledge can easily build a complete conversational flow in minutes,” said Jiaqi Pan, CEO and Co-founder of Landbot. “With the new funding, we will further improve the UX of landbot for final users, enhance the building process and rebuild our chat management system. We also plan to add new product lines to cover the complete spectrum of customer journey from generation to customer support.”

“Landbot has experienced strong commercial traction and virality over the past months and the team has been able to attract customers from a variety of countries and verticals,” said Jordi Vinas, General Partner at Nauta Capital VC. “We strongly believe in Jiaqi’s ability to continue scaling the business in a capital efficient way.”

Landbot’s first step, however, is relocating their office to Barcelona to get better visibility for international talent and triple their employee headcount. Landbot will also invest more in their brand. “In a world where there are thousands of competing solutions in the market, the only way to win is to differentiate yourself from Product, Service, and Brand. Until now, we haven´t put enough resources into marketing and communication. But that will change now, we will review our entire customer journey and align all of our strategy to offer a frictionless communication.”