$9 billion Stripe just bought a payments startup Index backed by former Google CEO Eric Schmidt’s venture-capital firm

$9 billion Stripe just bought a payments startup has acquired point-of-sale (POS) San Francisco-based software developer, Index, backed by former Google CEO Eric Schmidt’s venture-capital firm, Innovation Endeavors. According to Business Insider, Index’s software will be integrated with Stripe’s offerings, allowing customers’ physical and digital payments data to be stored in one place. The integration will allow Stripe to focus on signing on larger companies that also have deep pockets.

Index is a retail software company that brings the personalization and measurement of online commerce to the offline world. The startup was founded in 2012 by Jonathan Wall and Marc Freed-Finnegan. Index now has a note on its website that redirect users to Stripe.com. The statement on its website simply says: “Index has joined the Stripe team.”

Index is challenging the status quo of how retailers engage with their customers. We are a retail software company that brings the personalization and measurement of online commerce to the offline world. Index provides retailers with security and an advantage to elevate service, personalize experiences and measure the ROI of their efforts.

Seeing a unique opportunity to directly serve the needs of top-tier retailers, former Google Wallet Product and Engineering leads Marc Freed-Finnegan and Jonathan Wall founded Index in early 2012. The company includes the team that conceptualized and developed Google Wallet, provided technical leadership for Google’s big data efforts, and partnered with retailers at Apple, Google and Oracle. In addition, they also have advisors that were C-level executives at Saks, Whole Foods, Jamba Juice, Burger King, J.Crew and Williams-Sonoma.

Jonathan Wall (CO-FOUNDER / CTO) and Marc Freed-Finnegan CO-FOUNDER / CEO – Source: Index.com

Index, based in San Francisco, is a leading retail software company that combines secure payments and personalized marketing to transform offline retail. Index provides a semi-integrated payment solution and fully hosted gateway, and their unique point-of-sale (POS) integration enables retailers to build an account for every shopper, unify customer profiles across channels, drive opt-in to deliver personalized marketing, and optimize every campaign. They help retailers to meet and greet customers on the channels where they engage, and harness the potential of mobile to elevate and expand these relationships.