AI-powered music video platform startup Triller raises $5M Series A to democratize music video creation

The AI-powered music video platform startup, Triller, today announced it has raised a $5 million Series A funding round to democratize music video creation. The latest round is led by Carnegie Technologies. With over 23M downloads worldwide, Triller is making it easy for users to create and share celeb-quality music videos, instantly. The funds will be used to build out the platform’s AI-backed production technology, which automates the video editing process to drive better talent discovery on Triller and across social networks. Triller plans to deploy a machine learning algorithm that optimizes user engagement through music, social and watch behavior.

“Digital natives are content machines, constantly searching for new ways to take the content they create and share with their social followings to the next level. Triller helps its users do just that, in a matter of seconds and at no cost,” said Triller CEO, Mike Lu. “This funding round puts us closer to our goal of making Triller the go-to platform to not only create beautiful videos, but also for talent discovery. Our investment into Triller’s patented AI technology, which breaks apart a song into rhythmic beats and combines that with the biometric movements within a video, will directly impact and enhance our ability to help artists and users on the platform grow their following and fanbase.”

Founded in Jul 2015 by David Leiberman and Sammy Rubin, Triller’s AI-powered music video app and talent discovery platform allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 23 million downloads, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. Triller raised a $4.5M seed round in May 2016 and a $5M Series A funding round in February 2018, with plans to expand its AI technology and develop the brand as a talent discovery platform.

Triller has grown to more than 23M downloads with zero marketing and ad spend to date, and is used organically by celebrities such as Kevin Hart, Vanessa Hudgens, Taylor Hill and Kaskade to create professional-looking music videos. About 90 percent of hip hop songs from the past decade are available to use in Triller’s extensive song library, among other genres. To use Triller, users simply choose from the app’s library, film multiple takes or import videos, and then the app automatically arranges the takes into a final video. Up and coming talent can share their videos with others on the platform’s discovery feed, which acts as its own social network, or across other social channels such as Instagram and Facebook.

Triller has its headquarter in San Francisco and offices and ambassadors in three additional US cities including Los Angeles, New York and Miami, and two international offices in Paris and Lisbon. The platform, available on iOS and Android, recently became ranked number 12 app in the US App Store and number five in the French App Store, both under the video category.