SaaS startup Usermind raises $23.5 million to expand overseas

Usermind, a Seattle-based startup Usermind, is growing and expanding. Thanks in part to big demand for its marketing technology. Today the company announced it has raised $23.5 million again from prominent Silicon Valley investor to expand overseas. To date, Usermind has now raised more than $45 million from investors. The current Series C round is led by Northgate Capital with follow-on investments from current investors Andreessen Horowitz, Menlo Ventures and CRV.

With the investment, Northgate Capital Managing General Partner and CEO Hosein Khajeh-Hosseiny joins Usermind’s board. Former Head of Global Private Equity Investments and current Advisory Board Member at McKinsey & Company, Khajeh-Hosseiny brings more than 20 years of in-depth knowledge and experience advising companies on the cutting edge of customer-centric digital transformation and customer journeys.  “Customer journey orchestration is critical for enterprise competitiveness, and we are very impressed with Michel and the team she has assembled to tackle this problem,” said Dr. Khajeh-Hosseiny. “Usermind has the potential to become a category leader, and we are delighted to be able to work with them to achieve that goal.”

Usermind is the first unified platform for customer journey orchestration. Usermind is SaaS company that helps businesses understand how their customers use their services. The company was co-founded in 2013 by Apptio veteran Michel Feaster and and Przemek Pardyak. With Usermind, companies can define and automate customer interactions to improve revenue, retention, and profitability. Built for non-developers, Usermind makes it simple to integrate enterprise applications, map data between them, automate end-to-end processes, measure their impact, and take instant action to improve business outcomes. With this infrastructure in place, enterprises can experiment and execute on customer experience with the agility of a startup. Usermind has 50 employees and plans to expand the engineering team at its Seattle office. The company plans Its London sales office will open in the next couple of months.

“This will really be the year where we lay the foundation,” she said. “If we are successful, then we’ll scale rapidly.” Usermind has more than 20 large companies as customers, Feaster said. Many of those are tech companies, including Seattle-based Tableau Software. “Usermind has been an amazing addition to our technology stack,” says Mike Braund, Director, Marketing Operations at Tableau Software. “We drive more personalized, contextual customer experiences and amplify our marketing efforts with Usermind. It enables us to surface data from different systems and databases outside of marketing, and make it actionable in Eloqua.” “Customer experience is the new battleground.

Customer experience leaders grow 20–30 percent faster than their peers,” said Michel Feaster, Co-Founder and CEO of Usermind. “Global enterprises don’t have the luxury of ripping and replacing their current technology infrastructure or rebuilding it all from scratch. Usermind is the missing ingredient in an enterprise’s digital transformation, helping bridge the gap between a company’s fragmented technology landscape and a unified customer experience.”

Usermind’s Customer Engagement Hub also helps companies deliver highly personalized, data-driven customer experiences. With code-free integration, a unified record of customer data, and cross-system data mapping, companies can orchestrate customer journeys — omnichannel customer experiences based on a customer’s current context and full interaction history.