Instacart acquires Toronto-based startup Unata for $65 million

Same-day grocery delivery company Instacart has acquired Toronto-based voice-ordering software startup Unata for $65 million. The news as first reported on Bloomberg.  The acquisition would help Instacart with new kinds of e-commerce tools and expansion into Canada market

Instacart is a same-day grocery delivery startup offering delivery in as little as one hour. Focused on delivering groceries and home essentials, Instacart already has over 500,000 items from local stores in its catalogue.  Customers can choose from a variety of local stores including Safeway, Whole Foods, Super Fresh, Harris Teeter, Shaw’s, Mariano’s, Jewel-Osco, Stanley’s and Costco. Customers can mix items from multiple stores into one order. The company has raised over $275M in funding to date from Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Sequoia Capital, Y Combinator, Khosla Ventures & Canaan Partners in addition to other participants.

Unata powers the future of 1-to-1 omni-commerce for retailers, interconnecting all digital touchpoints including circulars, ecommerce, loyalty programs and beacons through an omni-channel experience that links web, mobile, email and more. Unata’s award-winning platform integrates with a retailer’s ERP/POS/loyalty systems and leverages their data with our machine learning recommendation technology to ensure true personalized shopper experiences, thereby increasing customer loyalty and spend.