Sprinklr, a $1.8 billion social media marketing unicorn startup, has been sued by Opal Labs for allegedly stealing another its technology
A Portland Oregon-based software company Opal Labs, has filed a $50 million lawsuit against New York-based Sprinklr Inc. and one of its employees. In a suit filed in Oregon, Opal claims the defendants obtained confidential information about Opal’s software and used it to create a competing product. In addition to the monetary amount, the suit also seeks an injunction against Sprinklr. Also included in the lawsuit is Paul Herman, Sprinklr vice president of product and solutions enablement group.
Opal’s lawsuit started from the previous work Herman did at one of Opal customer’s company that wasn’t named in the suit. Herman previously worked at Nike, a company with which Opal has worked, as program director for global brand digital platforms, among other jobs he held there.
Opal builds a marketing collaboration platform that makes it easy to build, view, and share your brand stories. The Opal StoryFirst™ framework enables teams with a dedicated environment to visualize and deploy campaigns across all marketing channels reducing complexity and aligning teams for better marketing results.
Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald’s.