What percentage of products sold on Amazon are made in China?

Over 70% of products sold on Amazon are made in China, according to a 2024 Jungle Scout survey cited by AltIndex and other sources. This includes goods from Chinese sellers and manufacturers, as well as products sourced from China by non-Chinese sellers. The exact figure varies by category and region, but China’s dominance in Amazon’s supply chain is hard to ignore.

Amazon Sells 2.4x More Products from China Than from the U.S.

Amazon may be the face of American ecommerce, but its marketplace is overwhelmingly powered by China.

As the largest player in global e-commerce, Amazon is responsible for 10–15% of all online retail sales worldwide. In the U.S., its market share climbs even higher, accounting for up to 40% of all ecommerce transactions. It leads in revenue across three of the four largest product categories, outperforming rivals by wide margins.

But here’s the catch: while Amazon represents American retail on the surface, its supply chain tells a very different story.

Amazon’s ‘Made in China’ Product Categories: A Complete Breakdown

According to a report from AltIndex, more than 70% of products sold on Amazon are made in China, 2.4 times more than those made in the United States.

Why? Price and volume. Amazon depends heavily on third-party sellers to scale its marketplace, and many of those sellers are based in China. With lower production costs and faster turnaround times, Chinese sellers can offer cheaper products across more categories. That’s a win for bargain-hunters—and for Amazon, which collects a cut no matter the source.

A 2024 Jungle Scout survey published by ECDB lays out the numbers:

• 71% of Amazon’s products come from China

• 30% are made in the United States

• 14% are sourced from India

These numbers make one thing clear: while Amazon wears the badge of American tech and retail, much of what it sells is stamped “Made in China.”

Share of items sold on Amazon by country of origin (in percentage) Credit: AltIndex

Product Categories Dominated by Chinese Suppliers

Electronics and Tech Accessories

Estimated share from China: 80–90%
Phone chargers, earbuds, USB cables, and other gadget staples mostly trace back to Chinese factories—especially in Shenzhen. Even many non-Chinese brands rely on Chinese-made parts. The high-volume, low-margin nature of these products plays right into China’s strengths: fast production, low cost, and global logistics.

Home and Kitchen

Estimated share from China: 70–80%
Think air fryers, silicone spatulas, or blender parts—many are shipped straight from Chinese factories. Sellers on Amazon lean on Chinese suppliers for inexpensive, customizable options in this category. It’s all about volume and efficiency.

Clothing, Shoes, and Accessories

Estimated share from China: 60–70%
Fast fashion moves quickly, and China delivers. From casual wear to bags and costume jewelry, a large chunk of Amazon’s apparel stock comes from Chinese vendors or wholesalers. While countries like India and Vietnam are in the mix, China still leads thanks to established infrastructure and massive output.

Toys and Games

Estimated share from China: 75–85%
Building blocks, dolls, puzzles, and party toys—China owns this space. The country’s factories produce a mix of licensed and generic toys. While tariffs have prompted some companies to look elsewhere, the shift is slow. For now, China remains the go-to source.

Beauty and Personal Care

Estimated share from China: 60–70%
From makeup brushes to facial rollers, Chinese suppliers churn out most of the budget-friendly beauty products on Amazon. Private-label sellers take advantage of low prices and flexible packaging options to stand out in crowded listings.

Health and Household Items

Estimated share from China: 65–75%
Weights, massage tools, lint rollers, and mops—most are made in China. These aren’t high-brand loyalty categories, which makes them ripe for private-label sellers importing straight from Chinese factories.

What’s Driving This?

The simple answer: cost and scale. China’s infrastructure is built for mass production, and Amazon’s marketplace rewards sellers who can move fast and keep prices low. That includes both China-based sellers (who now make up more than half of Amazon’s top sellers) and U.S.-based sellers who still source from Chinese suppliers.

Some categories—like books, groceries, and media—have lower exposure to China (likely under 30%) because they tend to be locally produced. But those are smaller portions of Amazon’s overall marketplace.

Tariffs might eventually shift some production to Vietnam or Mexico, but China’s position isn’t easy to disrupt. The systems are already in place, and that matters more than just pricing.

Sources: Jungle Scout (2024 survey via ECDB), Marketplace Pulse, Statista, X (formerly Twitter) posts

Limitations: Country-of-origin data is hard to confirm, since Amazon doesn’t require full transparency. Most estimates are drawn from seller surveys and public sourcing patterns.

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