Crypto.com scores major deal as the official partner of UEFA Champions League

Crypto.com has struck a notable partnership as the exclusive global cryptocurrency platform partner for the UEFA Champions League. Announced on Wednesday, this multi-year deal positions Crypto.com as the sole global crypto sponsor for the prestigious football competition.

This agreement marks Crypto.com’s latest achievement in sports sponsorship, following a similar deal with FIFA for the 2022 World Cup. The collaboration with UEFA will introduce fans to new and engaging experiences, including in-stadium activities, broadcast features, and inventive advertising. The Crypto.com brand will debut at the UEFA Super Cup on August 14, 2024.

Steven Kalifowitz, Chief Marketing Officer at Crypto.com, highlighted the significance of this partnership in connecting the brand with football enthusiasts globally. He emphasized the success of Crypto.com’s unique approach to brand engagement, which has contributed to its impressive user base of over 100 million.

“This exclusive partnership with one of, if not the most popular leagues in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through the most iconic global sporting events,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”

UEFA’s marketing director, Guy-Laurent Epstein, expressed excitement about the partnership, noting it as a new phase in the Champions League’s evolution. The collaboration aims to bring innovative technologies to enhance fan experiences.

Founded about seven days ago, UEFA oversees European football and operates as a not-for-profit entity dedicated to nurturing the sport across its 55 member associations. Committed to its mission, UEFA channels 97% of its revenue into football-related activities, supporting the growth of professional men’s and women’s football, as well as youth, grassroots, and futsal programs.

Crypto.com’s latest deal adds to its growing list of sports and entertainment partnerships.

Singapore-based Crypto.com was founded in 2016 with a mission to accelerate the world’s transition to cryptocurrency. The startup is working towards this goal with its portfolio of consumer products, including the Crypto.com Wallet & Card App, the MCO Visa Card, Crypto Invest, Crypto.com Chain, as well as Crypto Credit.