Unicorn startup SendBird launches no-code chatbots powered by ChatGPT for web and mobile apps

It’s been a while since we last covered the chat and messaging API service SendBird. Back then, the unicorn startup raised $50 million Series B to ramp up global demand for in-app messaging. Since then, the company has grown at an exponential rate, surpassing 1 billion messages per month and over 300 million monthly active users.

A lot has changed since wince we featured the company four years ago. SendBird is now following the lead of all the other major tech companies in incorporating the popular OpenAI chatbot into its products.

Today, Sendbird announced the launch of ‘Sendbird with ChatGPT,’ a new low-code chat API that will open up a world of possibilities for web and mobile chat app developers, as well as product managers, who can now quickly tap into the power of generative AI.

The new chatbot API debuts as 1,200 apps are currently built on top of Sendbird APIs, enabling more than 7 billion messages every month, the new chatbot API makes its debut. Adding an intelligent chatbot on top could increase user engagement and message volume. With the API serving as middleware, online organizations may now integrate a chat and useful bots into a variety of industry verticals, such as marketplaces, healthcare, financial services, on-demand, education, and more.

Sendbird developed the new API to take chatbot interactions to the next level, with personalized and intelligent responses previously only possible with humans. The prior generation of chatbots suffered from being too scripted and inflexible. Sendbird with ChatGPT, by contrast, creates a human-like chat experience that brands can enrich with first-party data for additional personalization. Businesses can ingest valuable information from prior conversations and Customer Relationship Management (CRM) software data to the ChatGPT prompts to drive more relevant responses.

For example, a healthcare company can streamline doctors’ appointment scheduling while considering each party’s availability, a Fintech app can create a financial bot to answer users’ various queries on their spending, and a marketplace can assist support agents with past conversations’ summaries and offer intelligent suggestions to greet and farewell customers.

The result is an improvement in efficiency and brand perception, as customers feel a deeper sense of care that drives loyalty. Sendbird already sees such results with its new Salesforce Connector, in which its ChatGPT Summarize feature synthesizes customer cases to enable a new agent to take over quickly.

“Sendbird’s mission is to help online businesses build deeper connections with their users and get things done. It made perfect sense to use ChatGPT to make chatbots converse like humans for a user experience more personalized with first-party data. The test cases we’ve seen have been pretty amazing,” said John S. Kim, CEO, and co-founder of Sendbird. “And like all Sendbird offerings, the API integration is swift and easy so that developers can integrate the chatbot into their apps immediately. As such, we can lower the barrier to entry for customers looking to leverage ChatGPT.”

Founded in 2013 by Brandon Y Jeon, Forest Lee, Harry Kim, and John Kim, The San Mateo, California-based SendBird is a fully customizable chat and messaging platform with a managed infrastructure for mobile and web applications. Its platform is used by global companies including NBA, Yahoo! Sports, GO-JEK, and Virgin Mobile UAE, among others. SendBird provides the necessary Software Development Kits (SDK) and API, front- and back-end technology so that businesses can launch a customized in-app messaging experience quickly, efficiently, and at scale.