GoDaddy acquires social content startup Over to expand beyond domain names and websites

GoDaddy, the company known for its controversial ads in the Super Bowl and the world’s largest cloud platform dedicated to small, independent ventures, has GoDaddy has reached an deal to acquire South Africa-based Over, the startup behind the popular Over app that helps businesses create the photos and videos they need for social media. The financial details of the deal were not disclosed.

This acquisition also follows GoDaddy’s relaunch and re-branding of its website-building tools in September of 2019 under the new name Websites+Marketing. With the acquisition, GoDaddy will be able to help everyday entrepreneurs easily create engaging visual content online. The Over app will continue to be offered as a standalone app on the Apple App Store and Google Play Store. GoDaddy will maintain Over’s office in Cape Town, South Africa.

Founded in 2011, the Cape Town, South Africa-based Over is a visual communications tool that allows its users to create content, grow a business, or build a brand from their phone. The Over app enables anyone to create inspiring content quickly on a mobile phone for Facebook, Instagram, Twitter, Pinterest, and other popular social platforms, as well as email marketing campaigns and websites. It features a vast library of hand-curated, professionally designed templates and layout for quick customization that standout and grab attention.

The Over app has more than one million monthly active users (MAUs) and is used by people in over 150 countries. With a Net Promoter Score of 80, the Over app is beloved by entrepreneurs and small businesses who use it to create more than 220,000 projects every day. It was recently recognized by Apple as a “Best of 2019 App Trend of the Year.”

Over will help bolster GoDaddy’s focus on enabling small business owners to look great everywhere online that matters via its Websites + Marketing product, giving customers a simple yet powerful mobile tool for creating visual content that drive awareness and engagement online with customers and prospects.

“No matter how easy website and marketing tools get, customers still face the challenge of creating engaging content that reflects their unique brand,” said Lauren Antonoff, President of GoDaddy Experiences. “Over has gained momentum with entrepreneurs because it takes this challenge head on. Over is a perfect complement to Websites + Marketing. Together, we’ll help entrepreneurs succeed online by building an engaging online and social presence that fuels business growth. Over has an incredibly talented team and we can’t wait to get started.”

“Putting our best-in-class social content creator together with GoDaddy’s website and marketing tools is a powerful combination,” said Over CEO & Co-founder Matt Winn. “Over’s mission is to empower people’s dreams through creativity. With our combined products, everyday entrepreneurs can go from an idea to a successful online presence faster than ever before.”

GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With more than 14 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.