Amazon shuts down its online product discovery platform, Junglee, given up the Indian P2P market

Amazon shuts down its online product discovery platform, Junglee, given up the Indian market. The ecommerce giant Amazon has reportedly shut down online product discovery platform, Junglee. Amazon  made an entry into the Indian market with Junglee.com back February 2012. Amazon now  integrates discovery platform Junglee.com within Local Finds, part of Amazon.In website. While integrating Junglee with Local Finds could be seen as a way for Amazon to become “eBay of India,” the decision to shutter the site brings an end to Amazon’s ambition to become a P2P marketplace in India.

“We built the peer-to-peer shopping and selling experience through Junglee and integrated it into Amazon.in through Local Finds to offer a seamless shopping experience on a unified platform,” Amazon spokesperson said. It was a long journey for Amazon when the company reportedly made a $250-million bet on Junglee Corp.—a company founded by Silicon Valley tech entrepreneurs Anand Rajaraman, Venky Harinarayan, Rakesh Mathur and Ashish Gupta.

“With Local Finds, we aim to seamlessly connect sellers and buyers, help them quickly list and discover each other’s products and transact tension-free with delivery, payments and customer service facilitated by Amazon,” she added.