Following Investment in E-course Selling Platform, Kajabi Unveils Upgraded Landing Page Builder

Leading online business platform Kajabi has announced the release of Pages, a fully redesigned feature that gives users more control and fewer complications when designing optimized landing pages for their websites.

Some 25,000 Kajabi customers already leverage the platform for business growth, using it to build, market and sell their own “information products,” like courses and paywalled websites with premium educational content. To date, Kajabi has helped sellers generate over $1 billion in sales by delivering rich educational media experiences to more than 41 million paying students. And demand for this kind of digital educational material is only growing as more people choose to learn online.

The redesigned Pages includes a larger built-in library of themes, popular page types, page sections and elements, augmenting an already robust turnkey digital business ecosystem.

These 21 different themed presets include pages for webinars, sales, products, blogs, downloads, and more, to contribute to any thriving and attractive online brand. Pages also benefits from the latest transition animations and UX practices and can be endlessly tailored to suit sellers’ marketing strategies.

“With Pages, we believe that we’ve found the perfect mix between simplicity and customization power,” says Kajabi Co-founder and CEO Kenny Rueter (pictured, top right). “Now our customers can easily access and leverage sophisticated functionalities that are prebuilt for speed and usability, without the steep learning curves and integration challenges people get stuck with on other page editors.”

The team at Kajabi recognizes that the internet is fast becoming the preferred medium for leaning, and Kajabi now includes Pages for free to its entire user community. The rollout fits in well with Kajabi’s signature approach of supporting advanced marketing functionalities and online course experiences, while making them extremely easy for anyone to manage themselves.

“The editor itself and our themes have been overhauled from the ground up, to bring our customers more clarity, more flexibility and more choice while staying simple to operate,” notes Chief Product Officer Jeremy Saenz (pictured, top left).

Pages launches on the heels of another important milestone for Kajabi. The company recently announced its first round of institutional funding since its founding in 2010. Spectrum Equity’s recent minority growth investment in Kajabi echoes the company’s expanding footprint, and the booming marketing for online learning.

“This market opportunity exists partly because the internet has become the preferred medium through which individuals want to learn,” notes a Spectrum Equity press release. “Furthermore, the vast majority of individuals are willing to pay for educational content (78%) as demonstrated by our survey work. That interest is not limited to professional training – 57% of individuals want to pursue hobby-related educational interests.”

As online learning becomes the platform of choice, more people are realizing they have marketable knowledge and experience, and would consider creating and selling an online course on their subject expertise.

“Just as individuals have become increasingly comfortable creating and sharing content, they have also become increasingly comfortable trying to start their own businesses,” the Spectrum Equity release continues. “35% of American workers are engaged in some ‘side hustle’ outside of their primary careers. For all the reasons we highlighted, online education represents an attractive market for these people to pursue.”

For Kajabi, it’s the perfect storm – a rising tide of online education, fueled by a rising confidence among subject matter experts. Their platform, and in particular their redesigned Pages tools, helps these information entrepreneurs to sell their content with a professional-grade digital presence, without requiring them to learn web design skills at a professional level. Online businesses powered by Kajabi require no prior technical expertise, search engine marketing experience, or knowledge of software integrations and analytics, so there is little barrier to going live and beginning to sell.

“The launch of the new Pages feature is another crucial step in our efforts to build a unified and holistic ecosystem that ultimately supports our users’ journeys to pursue their own passions and share them with others,” adds Rueter.