Poland-based B2B startup Demoboost raises €2.8M to turn product demos into revenue intelligence

Poland-based B2B startup Demoboost is betting that product demos can do far more than help close a deal. The Warsaw-based company has raised €2.8 million to turn demos into a source of revenue intelligence, at a moment when B2B sales teams face longer cycles, lower conversion rates, and growing pressure to work with fewer resources.

The round was co-led by Digital Ocean Ventures and RIO, with participation from B-Value. The new capital will fund product development, hiring across engineering and go-to-market teams, and deeper investment in AI-driven demo creation and analytics.

Sales teams already know the math is unforgiving. Only a small share of sales-qualified leads ever convert, leaving most presales efforts stranded with no revenue to show for it. Buyers want flexibility and speed. Many still get rigid processes, long waits for demos, and generic walkthroughs that fail to reflect real needs. The result shows up in stalled deals, burned-out presales teams, and limited insight into which opportunities actually matter.

Demoboost raises €2.8M to fix one of B2B sales’ most broken workflows: demos

Demoboost approaches the problem from a different angle. The company helps B2B software teams productize demos and reuse them at scale. Sales and presales teams can create interactive demos that prospects explore on their own time, early in the buying process, or during live calls. These demos range from short guided tours to complex sessions that adapt to each stakeholder. AI prompts cut preparation time from hours to minutes, removing much of the repetitive work that slows teams down.

The bigger play comes after the demo is shared. Demoboost tracks how buyers interact with each experience, which sections they return to, what they skip, and how content gets shared across an account. That behavior becomes data on intent, giving revenue teams a clearer signal about deal quality and momentum. Demos stop being disposable sales assets and start acting like a measurable layer inside the revenue stack.

Anna Decroix, CEO and co-founder of Demoboost, frames the shift plainly: “As pioneers of the demo automation category, we’ve helped solve one of the hardest problems in B2B sales: creating and personalising demos at scale. What used to take weeks, then hours, now takes minutes with AI. We’ll keep improving how demos are built, but with demo creation becoming now an afterthought, the real opportunity lies in what comes next. Behind every demo is a stream of data: engagement, intent, buying signals. That’s where the future is.”

The platform already serves large enterprise customers, including Celonis, Bosch, Hitachi, AvePoint, Boost.ai, and AMCS. Demoboost says customers have cut unqualified sales calls by up to 74 percent, reduced customer acquisition costs by 28 percent, and shortened sales cycles by roughly a third. Sales teams now run early calls without heavy presales involvement, leaving specialists free to focus on deals with real traction.

Investors point to early enterprise wins as proof that the approach resonates. Adam Bartkiewicz, partner at Digital Ocean Ventures, says Demoboost started landing global customers early and retained them. He adds that the team shows a clear read on how B2B sales is shifting in the AI era, and that focus shaped the investment.

The company has tripled ARR over the past few years and increased revenue per account by 50 percent. It was recently recognized in Gartner’s Demo Automation Market Guide, which highlighted its product depth. With teams spread across Europe and Australia, Demoboost plans to double its headcount and push further into AI-based demo creation and revenue analytics. A Series A round is already on the roadmap for the next 12 to 18 months.

For Demoboost, the pitch is simple. Buyers already tell sales teams what they care about. They do it inside the demo. The opportunity lies in listening closely, then acting on the signal.