Catch emerges from stealth with $5M to build an AI executive assistant that handles admin work for you

Catch has emerged from stealth with $5 million in seed funding to build an AI executive assistant that can schedule meetings, manage email, book travel, and handle day-to-day administrative work without forcing users to create prompts or build workflows.

The round was co-led by Entrée Capital and Pitango, with participation from Seedcamp and Factorial Capital.

The Tel Aviv-based Catch is going after a part of the AI market that still feels surprisingly unfinished. AI agents can write code, summarize documents, search data, and generate reports, yet much of the routine work surrounding an executive’s day still falls on the executive or a human assistant.

Catch wants to change that by acting less like a chatbot waiting for instructions and more like an assistant that knows what comes next.

For example, if an executive books a flight but has no hotel reservation, Catch can check rates at the hotel that person usually uses and ask whether it should make the booking. It can coordinate meeting times with guests, manage follow-ups, reorganize schedules, and handle travel logistics.

No new dashboard is required. Catch works across text, email, Slack, and phone after connecting to an executive’s existing accounts.

The company says it has already scheduled more than 12,000 meetings, delegated over 20,000 tasks, and processed more than 200,000 emails.

“The dream of having an AI agent that acts as a true assistant is shared by many. But in reality – it’s very hard to trust AI to execute even the most basic tasks, and many business leaders are still doing the admin work they hate – themselves. We are here to change that. Together with my co-founder, Yoav Ramon, and a small, ultra-talented team, we’ve built an AI assistant that is intuitive, capable, and trusted.An agent that can take admin tasks off your plate and execute them flawlessly,” Catch co-founder and CEO Nir Sabato said in a post on LinkedIn.

Catch is betting executives want AI that actually finishes the job

A growing number of AI products are built around agents, yet many still require users to define tasks, configure workflows, approve individual steps, or repeatedly tell the software what to do.

Catch is taking the opposite approach.

The system builds a profile around how an executive works, including who they interact with, how they prefer to schedule meetings, and their travel habits. From there, Catch can handle routine tasks and ask for input when a decision genuinely needs human judgment.

“Executives don’t want to build their own AI agents, and in the admin space, they don’t want to approve every step their assistant makes – they want it done right, in a way they can trust,” said Nir Sabato, Co-Founder and CEO of Catch. “Catch works alongside business leaders the way a great human assistant would, but 24/7, with no dip in attention and fully secure. We’re laser-focused on one thing – executive admin, making the right call in real time. Executives have been asking for this for years, and we built it.”

That positioning puts Catch in a different category from general-purpose AI assistants such as ChatGPT or Claude. Those systems can reason through administrative problems, but Catch is built around execution, including taking actions across calendars, email, travel, and other services.

Security becomes a bigger issue once an AI system gains that level of access.

Catch says it is SOC 2 compliant and independently audited. Its architecture uses what the company calls “splinter agents,” with each agent limited to the data required for a particular task.

Catch co-founder and CTO Yoav Ramon said the company uses anonymized interaction data to further train open-source models through supervised learning and reinforcement learning.

The bigger question is whether business leaders are ready to hand over real administrative authority to AI.

That may prove more important than whether an agent can generate another polished memo. Administrative work is repetitive, expensive in terms of executive time, and often involves dozens of small decisions spread throughout the day.

Catch is betting that this is where autonomous AI can prove its value first.

The company is now available to executives at startups and established businesses, with its new funding expected to support further product development and growth.

Catch Founders