Didomi acquires Sourcepoint following $72M raise to build the future of privacy tech

Privacy infrastructure startup Didomi is on a tear. Just months after securing a $72 million round from Marlin Equity Partners, the company has snapped up Sourcepoint, another heavyweight in the data privacy space. The goal? To build the go-to platform for consent, compliance, and data strategy in a future defined by AI.

Sourcepoint brings a strong publisher presence and a client base of over 200 enterprise customers worldwide. The acquisition folds together two of the most experienced privacy tech companies, both known for their work on user consent, data collection, and responsible advertising practices. And with Marlin’s backing, the ambition is clear: build the privacy layer enterprises will need to survive what’s coming next.

The two companies share more than just overlapping products. They share a belief that privacy isn’t just a legal obligation — it’s becoming a competitive edge. By combining their server-side tracking innovations, consent tools, and analytics, the merged company hopes to help brands and publishers use data more intelligently, without burning user trust or regulatory goodwill.

Together, they now serve over 1,700 customers across the US, UK, and Europe. And they’re not stopping at consent pop-ups. The plan includes tackling bigger questions around attribution, customer education, and what privacy means when AI starts shaping more of the user experience.

“The marketing and advertising landscape continues to evolve with privacy at the forefront and with the growing influence of AI,” said Romain Gauthier, CEO and founder of Didomi. “Didomi and Sourcepoint are perfectly aligned around a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes.”

That balance has become harder to strike. As new laws get rolled out and cookies disappear, many companies are scrambling to rebuild their data strategies from scratch. Add in AI, and suddenly it’s not just about compliance anymore — it’s about survival.

Ben Barokas, Sourcepoint’s co-founder and CEO, sees this as a leap forward: “We began our journey in 2015 with the goal to help the world’s most influential brands to turn privacy compliance into a catalyst for better business outcomes. Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.”

The two teams also bring different strengths to the table. Sourcepoint’s tech powers over 30 billion user interactions a month and supports brands like Axel Springer and Ancestry. Didomi, founded in 2017, already works with more than 1,500 clients in 35 countries, including several Fortune 500 companies.

With Sourcepoint onboard, Didomi is taking a big step toward owning the consent and compliance stack for the enterprise. It also builds on momentum from Didomi’s earlier acquisition of Addingwell, a company focused on server-side tracking.

Brian Kane, COO and co-founder of Sourcepoint, put it this way: “As privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology. They need a partner that combines enterprise-grade solutions with world-class service.”

That’s the pitch behind the merger. Not just more software, but a more complete offering that helps companies deal with privacy, personalization, and AI-driven changes all at once.

Sourcepoint’s UK and European presence will also help Didomi go deeper into those markets. “I am hugely excited to be continuing this mission alongside the impressive team at Didomi,” said Nial Ferguson, Managing Director (Europe) at Sourcepoint. “Our combined belief in the importance of technology surrounded by exceptional client support will remain the winning formula.”

With AI reshaping everything from marketing to customer relationships, Didomi and Sourcepoint are betting that trust — and how companies handle data — will be one of the biggest differentiators in the years ahead. This deal puts them right in the middle of that shift.