AI now does 50% of Salesforce’s work, CEO Marc Benioff calls it a “labor revolution”

Salesforce is leaning hard into artificial intelligence—and it’s already transforming how the company runs.
Speaking with Bloomberg’s Emily Chang, CEO Marc Benioff said AI now handles between 30% and 50% of the company’s workload.
“All of us have to get our head around this idea that AI could do things, that before, we were doing, and we can move on to do higher value work,” he said.
AI Now Handles 30%-50% of Salesforce’s Work, Thousands of Jobs Already Cut
For Salesforce and others in tech, AI isn’t just a feature—it’s becoming the backbone of how work gets done. And it’s shifting how companies think about teams, cost, and productivity.
Earlier this year, Salesforce cut over 1,000 jobs as part of a broader push to restructure around AI. The company isn’t alone. CrowdStrike and Amazon are among several tech firms rethinking headcount as they ramp up AI investments. Klarna’s CEO said the company reduced its workforce by 40%, crediting AI for helping fill the gaps, CNBC reported.
That’s not all. In April, a leaked memo from Shopify CEO Tobi Lütke stirred buzz online with the company’s new policy of “hiring AI before humans,” revealing just how aggressively Shopify is leaning into artificial intelligence.
Meanwhile, Benioff described this shift as a “digital labor revolution,” saying Salesforce has already reached about 93% accuracy with its AI systems. “It’s pretty good,” he said. Still, he admitted that hitting 100% is “not realistic.”
As for why Salesforce is ahead, Benioff pointed to data. “Other vendors are at much lower levels because they don’t have as much data and metadata,” he said.
The message is clear: AI isn’t coming for the future of work. It’s already here, and it’s taking over a good chunk of it.
Below is a video of Benioff’s interview with Bloomberg’s Emily Chang.
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