Nexo re-enters the U.S. market with high-profile endorsements

Nexo, the global digital assets wealth platform, has officially announced its return to the United States. The news was unveiled at an exclusive business event featuring keynote addresses from Donald Trump Jr., Executive Vice President of The Trump Organization; Gila Gamliel, Israel’s Minister of Innovation, Science, and Technology; and Antoni Trenchev, Co-Founder of Nexo.

In his remarks, Trenchev highlighted resilience and innovation as key themes behind the company’s U.S. comeback.

“America is back — and so is Nexo,” said Trenchev.
“Thanks to the leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is celebrated. Nexo is returning stronger, smarter, and determined to win.”

Donald Trump Jr. spoke about the growing role of digital assets in strengthening America’s economic leadership and stressed the need for a strong regulatory framework to support the sector.

“I think crypto is the future of finance,” said Trump Jr.
“We see the opportunity for the financial sector and want to ensure we bring that back to the U.S. The key to everything crypto is going to be the regulatory framework.”

Nexo Co-Founder Antoni Trenchev and Donald Trump Jr. speak at Nexo’s U.S. relaunch event.

Israeli Minister Gila Gamliel emphasized the importance of international cooperation in today’s tech-driven world.

“Technology removes both geographical and cultural barriers. International cooperation is not only beneficial; it is essential for success. In Israel, we are building strong connections that unite countries, industries, and scientists, as we shape our future together,” said Gamliel.

The event brought together business leaders, investors, and innovation executives from across the globe.

With $11 billion in assets under management, Nexo’s re-entry into the U.S. market comes at a time of renewed momentum in the digital asset space.

This move follows Nexo’s October 31, 2024, announcement of a major rebrand and platform redesign, unveiled on Bitcoin Whitepaper Day. The rebrand marks Nexo’s evolution from a crypto lending pioneer into the industry’s first compliant, all-in-one digital assets wealth platform, reflecting its broader vision to help investors grow, preserve, and maximize their wealth in a changing financial landscape.

The company plans to deliver its full suite of offerings — including high-yield crypto savings accounts, asset-backed credit lines, advanced trading tools, and institutional liquidity services — to American clients in a more supportive environment.

Founded in 2018 and based in the Cayman Islands, Nexo is the world’s first instant crypto-backed loan. The crypto lender helps crypto investors unlock the value of their wealth by providing them with instant loans in USD, EUR, and USDT (Tether) against their crypto holdings. Its leading digital assets wealth platform is designed to help clients grow, manage, and protect their crypto assets.