Adobe invests in Nvidia-backed startup Synthesia amid soaring demand for AI-generated corporate videos; hits $100M ARR

Adobe’s venture arm is betting big on AI-generated video. The company has invested in Synthesia, a London-based startup known for turning text into avatar-led videos, in what the companies are calling a “strategic” partnership, CNBC reported. The exact investment amount wasn’t disclosed, and details about the commercial terms are staying under wraps.

This isn’t just a one-off funding announcement. Synthesia shared that it has now passed $100 million in annual recurring revenue, making it the highest-earning generative AI startup in the UK—and one of the few in Europe to gain real traction at scale.

The company’s momentum is hard to miss. Over 70% of the Fortune 100 now use Synthesia’s platform to create training modules, internal communications, product explainers, and more—all without picking up a camera. Users can generate their own digital avatars through a studio or personal device and produce polished videos that feel remarkably human.

This latest backing from Adobe follows Synthesia’s $180 million Series D round just three months ago, which valued the company at $2.1 billion. That round brought in big names like NEA, GV, FirstMark, and Atlassian Ventures, among others.

Adobe, worth around $150 billion, is best known for Photoshop and Premiere Pro—tools that have long been staples in creative industries. Its investment in Synthesia hints at where things may be heading: AI taking over more of the heavy lifting in content production.

According to Synthesia CEO and co-founder Victor Riparbelli, hitting $100 million in annual recurring revenue didn’t happen by accident. A big part of the company’s growth came from existing enterprise customers doubling down on the platform, using it day in and day out to produce training videos, support content, and internal communications.

“We’re building the world’s leading AI video platform for enterprise, and Adobe’s investment validates that direction,” Synthesia CEO Victor Riparbelli told CNBC. “We share a vision: democratizing high-quality content creation and making enterprise communication faster and more effective.”

At the same time, Synthesia expanded its customer base across all pricing tiers. Just two years ago, 40% of the Fortune 100 were on board. Today, that number has climbed past 70%, reflecting a broader shift in how large companies approach video creation.

Riparbelli also credits the company’s constant rollout of new features—things like AI-powered localization, a built-in screen recorder, and tools for live collaboration. All of it is packaged with enterprise-level security, which has become a non-negotiable for corporate buyers.

“We’re proud to hit this milestone,” Riparbelli said. “It shows how much value our platform delivers, and having Adobe on board helps us keep pushing forward.”

UK tech officials are taking notice, too. Peter Kyle, the country’s Secretary of State for Science, Innovation, and Technology, called Synthesia “proof that home-grown companies can scale globally with the right environment and backing.”

Founded in 2017, Synthesia has come a long way from its early days of building AI dubbing tools for the film industry. Now focused on enterprise use, the company says it serves over 60,000 businesses and more than 1 million users globally.

Synthesia’s AI Video Generator has carved out a strong position in the market, offering a streamlined way to turn written content into polished, professional videos. It’s become a go-to solution for companies looking to cut the time and cost of traditional video production. Today, more than 60% of the Fortune 100 use Synthesia for everything from internal training to corporate presentations.

To tackle concerns about misuse, Synthesia has implemented a strict customer verification system and content moderation tools modeled after those used in banking.

In short, Synthesia isn’t just riding the AI wave—it’s shaping how companies talk to employees and customers. And with Adobe now in its corner, the startup looks ready to keep scaling.