Israeli tech startup Vayu raises $7M to reinvent B2B billing and unlock growth for SaaS companies

Vayu, an Israeli tech startup reshaping billing and revenue management for B2B tech companies, has secured $7 million in seed funding. Flint Capital and The Garage co-led the round, with participation from Fresh.Fund, Secret Chord Ventures, and angel investors, including former executives from Melio and SoftBank. The new capital will help expand Vayu’s global reach and enhance its platform.

A Changing Landscape in B2B Pricing

As artificial intelligence and API-driven ecosystems reshape the software industry, pricing complexity has become a major obstacle for B2B companies. Traditional billing systems, built for simple subscriptions, struggle to keep up with hybrid pricing models that blend usage-based, tiered, and outcome-driven approaches.

According to Gartner, 75% of application providers will transition to API-based pricing models by 2027, up from 25% today. Currently, 46% of SaaS companies have already adopted hybrid pricing structures, yet many still face revenue management challenges that slow growth and add operational inefficiencies.

Vayu’s platform addresses this gap with proprietary data metering technology that processes tens of millions of events daily, converting raw data into real-time billing rules. Unlike rigid usage-based pricing, Vayu enables businesses to adjust charges in real time based on factors like usage patterns, contractual terms, and customer outcomes.

A New Approach to Revenue Management

Founded by fintech and data experts Erez Agmon, Shenhav Avidar, and Shai Gross—who bring experience from PayPal, Melio, and WSC Sports—Vayu offers a no-code platform that automates billing, aligns pricing with actual value, and provides real-time revenue insights. Companies such as Au10tix, Mesh Payments, and Vi already use Vayu to eliminate inefficiencies that slow growth.

“Pricing in today’s GenAI-driven economy must go beyond just consumption or tiers to reflect relationships and outcomes,” said Erez Agmon, CEO and Co-Founder of Vayu. “In a reality where pricing models have countless variations and each contract has its unique fingerprint, finance teams need full control of their revenue processes. At Vayu, we enable them to adopt any pricing model, launch new offerings, and seamlessly iterate on pricing—without relying on engineering resources.”

Yoram Tietz, former EY Managing Partner and now a board member at Vayu, sees a growing demand for more adaptable billing solutions. “Vayu is addressing this need with a fresh approach to pricing as a key part of billing and revenue management. Their solution not only meets today’s challenges but also sets a new standard for how businesses manage revenue moving forward.”

David Feldman, Principal at Flint Capital, echoed that sentiment. “At Flint Capital, we’re thrilled to support Vayu’s visionary team, which leveraged their domain expertise to create a transformative platform that stands apart in the billing and revenue management industry. By enabling businesses to seamlessly manage flexible contracts and automate cumbersome billing processes, Vayu provides finance teams with the tools they need to scale efficiently without technical constraints.”

For companies with complex, multi-layered pricing needs, Vayu’s adaptability is key. “Vayu enables the pricing flexibility we need, as our products require multi-layered pricing methods, from annual commitments to usage-based models,” said Erez Hershkowitz, CFO at Au10tix. “We chose Vayu because it combines financial expertise with the agility to address our specific challenges quickly, and its no-code automation eliminates the need to allocate engineering resources.”

By bridging finance, product, and R&D teams, Vayu helps businesses stay ahead of market shifts. With this funding round, the company is set to expand its impact and bring modern revenue management to more companies worldwide.