Fintech startup Anchor raises $20M Series A to automate invoicing and payments for SMB accounting firms

Billing and collections have long been a headache for businesses—slow, expensive, prone to errors, and vulnerable to fraud. The root of the problem lies in the manual processes baked into every billing cycle. A report by Dun & Bradstreet found that in 2019, cash flow issues led to the downfall of 90 percent of small businesses. What’s striking is that 60 percent of these businesses were profitable but still collapsed due to late payments and cash flow gaps.

Anchor, a fintech startup based in Tel Aviv, is tackling this issue head-on with an autonomous billing platform that automates payments and ensures businesses get paid on time without the usual friction.

Today, Anchor announced it has just secured a $15 million seed round, led by Rapyd Ventures, the venture capital arm of Rapyd. Entrée Capital, an early backer of companies like Monday.com and Riskified, and Tal Ventures, known for investing in more than 30 companies—including Rapyd—also participated in the round.

Anchor plans to use the funding to grow its team, strengthen partnerships, and ramp up marketing efforts while streamlining invoicing and payment processes for small to mid-sized accounting firms.

The platform connects businesses and their clients through a live online agreement that serves as a single source of truth. Anchor’s automated system manages the entire billing cycle, from vendor agreements to invoicing, payments, and reconciliation. This allows businesses to focus on their work rather than chasing payments.

Founded in 2021 by Rom Lakritz (CEO), Omry Man, and Leeor Aharon, Anchor operates out of the U.S. with an R&D center in Israel. With backing from investors in the tech and finance sectors, the company brings the SaaS billing experience to the B2B service industry, addressing dynamic billing needs that constantly shift. The goal is to help business owners concentrate on their work rather than getting bogged down in administrative tasks.

Anchor integrates with a client’s payment system and the service provider’s tech stack. When a service is delivered or a billing due date arrives, invoices are automatically generated and sent according to the agreement. Payments, collections, and reconciliation happen seamlessly in the background.

“The challenges of billing and collections come from the human element,” says Rom Lakritz, Anchor’s co-founder and CEO. “If people trusted service provider invoices the same way they trust automated bills from Spotify or Amazon, cash flow wouldn’t be such a struggle. This is a market worth over $120 trillion annually.”

Arik Shtilman, CEO of Rapyd, sees Anchor as a must-have for businesses. “It’s clear that Anchor understands the future of payments and has built a modern framework for B2B transactions.”

Avi Eyal, co-founder and managing partner at Entrée Capital, points out that B2B payments remain highly fragmented. “Anchor has identified a unique opportunity and is positioned to become a key player by rolling out its solutions to thousands of service-based businesses.”

Eyal Dior, co-founder and managing partner at Tal Ventures, believes Anchor is reshaping how businesses handle transactions. “They’ve built a solution for an underserved market that has been waiting for innovation.”

Anchor’s cloud-based platform automates every part of the B2B billing and payment process, eliminating fraud risks and human error. By taking manual work out of the equation, it ensures businesses get paid without the usual delays and complications.

Omry Man, Co-Founder and CRO, Rom Lakritz, Co-Founder and CEO, Leeor Aharon, Co-Founder and CTO (Credit: Anchor)