X launches ‘X Money’ with Visa to offer direct payments in a push for Musk’s ‘everything app’

Elon Musk’s X has teamed up with Visa to roll out ‘X Money,’ a financial service designed to provide direct payment options and digital wallet integration for the platform’s users. According to a report from Reuters, this marks another step in Musk’s efforts to transform X into a multifunctional “everything app.”

The partnership brings a host of convenient financial features to X users. Through Visa Direct, they’ll be able to instantly fund their X digital wallets, ensuring quick access to their money. Users will also be able to link their debit cards, enabling smooth peer-to-peer payments for everyday transactions.

Additionally, transferring funds directly to their bank accounts will be just as simple, making X Money a versatile tool for managing finances seamlessly within the platform.

“Visa will be the first partner of the X Money account, under which customers can instantly fund their X wallet and connect their debit cards for peer-to-peer payments, the source said. Customers will also get the option to instantly transfer funds to their bank account from X Money,” Reuters reported.

Commenting on the launch, X CEO Linda Yaccarino said in a post,

“Another milestone for the Everything App: @Visa is our first partner for the @XMoney
Account, which will debut later this year. 💰Allows for secure + instant funding to your X Wallet via Visa Direct 🪪 Connects to your debit card allowing P2P payments.”

Another milestone for the Everything App: @Visa is our first partner for the @XMoney Account, which will debut later this year.

💰Allows for secure + instant funding to your X Wallet via Visa Direct

🪪 Connects to your debit card allowing P2P payments

🏦 Option to instantly…

— Linda Yaccarino (@lindayaX) January 28, 2025

The service is expected to launch in late 2025, offering features similar to popular financial platforms like Venmo and Zelle.

A Push Towards the ‘Everything App’ Vision

Since acquiring Twitter in 2022 and rebranding it as X, Musk has been vocal about his plans to build a super app akin to WeChat, the all-in-one platform widely used in China. With features like payments, messaging, and social networking, Musk envisions X becoming a central hub for a wide range of user needs.

“2025 X will connect you in ways never thought possible. X TV, X Money, Grok, and more,” Yaccarino wrote in a post last month, teasing the platform’s expanding suite of services.

Visa as a Key Partner

Visa will serve as the first partner for X Money accounts, enabling customers to fund their wallets instantly and link debit cards for peer-to-peer payments. Users will also have the option to transfer funds directly to their bank accounts in real-time.

This move places X in direct competition with established payment players such as PayPal, Block’s Cash App, Apple Pay, and Google Pay. Visa, along with rivals like Mastercard, has been doubling down on digital payments, a market that has grown significantly since the pandemic accelerated online adoption and demand for convenient financial solutions.

Super App Aspirations

Musk’s ambition to transform X into a super app isn’t new. He first hinted at this vision in 2023 when rebranding Twitter to X, aspiring to create an “everything app.” In China, WeChat serves as the prime example of this model, and Musk aims to replicate its success internationally.

As we reported back in June 2024, X secured payment licenses in 28 US states, laying the groundwork for its broader vision. With plans to expand globally, the company is first focusing on solidifying its presence in the U.S. as it moves toward transforming the platform into a full-scale financial app, similar to China’s WeChat.

X is not alone. Tech companies worldwide have tried to build similar platforms, but success has been elusive outside Asia. Musk’s vision for X is to finally crack the code, bringing together social networking, entertainment, and financial services under one roof.

With X Money, Musk is taking another bold step to redefine how people interact with financial tools on social media platforms. The collaboration with Visa signals that traditional payment networks see value in aligning with tech giants to compete in an evolving market.

The launch of X Money will be closely watched as the platform inches closer to Musk’s ambitious vision of creating a one-stop app for modern digital life.