E-commerce tech startup Rokt secures $335M secondary share offering, now valued at $3.5 billion

It’s been four years since we last featured Rokt, a New York-based tech startup that enhances eCommerce marketing by delivering personalized online shopping experiences. The company saw significant growth during the pandemic as the demand for online shopping surged.

On Thursday, Rokt announced a secondary share offering valued at $335 million, backed by investors such as Tiger Global Management. This deal places the company’s valuation at an impressive $3.5 billion, up from $2.4 billion at the end of 2022.

The funding round also drew participation from Square Peg, Barrenjoey, and SecondQuarter, along with several board members who purchased shares, the company said.

In a separate announcement, Rokt revealed its plans to merge with customer data platform mParticle in a $300 million deal.

“Rokt has delivered exceptional growth since launching 12 years ago, with our revenue trajectory continuing to accelerate – this year achieving 43% growth year over year, reaching $600 million,” said CEO and co-founder Bruce Buchanan, as reported by Reuters.

Founded in 2012 in Australia by Ben Voltz, Bruce Buchanan, and Justin Viles, Rokt helps e-commerce businesses boost brand engagement and generate additional revenue during what it called the “Transaction Moment™.” The platform gives companies an edge by creating tailored, individualized shopping experiences. The company uses artificial intelligence and machine learning to analyze shopper behavior and engagement.

Rokt operates in about 15 markets across North America, Europe, and Asia-Pacific. Its customers include Uber, Macy’s, Live Nation, and AMC Theatres.