ConvertKit rebrands to Kit to ‘build the operating system for the creator economy’

ConvertKit, the creator marketing platform launched 11 years ago by Nathan Barry, has officially rebranded to Kit. Today, ConvertKit announced it is rebranding to Kit to equip and empower creators with the sustainable growth tools they need to thrive in today’s dynamic landscape.

The rebrand reflects more than just a new name—Kit is positioning itself as the “operating system for the creator economy.”

Since its founding, the startup has grown far beyond its original mission of helping creators turn their audiences into customers. Today, creators use the ConvertKit platform to connect, grow, automate, launch, create, and earn in ways that continue to expand.

“Our platform has grown far beyond its original function of helping creators like you convert your audience into customers. Today, you use our features to connect, grow, automate, launch, create, earn, and so much more.”

Kit’s approach emphasizes scalability, offering creators the tools and insights needed to grow their businesses. Recognizing that each creator’s business is unique, Kit is designed to be adaptable, allowing users to tailor features to their specific needs.

As the new operating system for creators, Kit also introduces an app store where developers can build and expand upon the platform, offering additional tools. It also serves as a central hub for data, with enhanced reporting capabilities to generate actionable insights, and hosts a vast Creator Network to facilitate collaboration.

Alongside this rebrand, Kit has made significant improvements to the existing features that creators rely on daily. The company is investing heavily in performance enhancements to ensure the platform can scale alongside its users’ businesses. Additionally, Kit is supporting the next generation of creators with the introduction of a free Newsletter Plan for up to 10,000 subscribers.

Why is ConvertKit rebranding in public?

The decision to announce the rebrand publicly, even without a new logo or website, was made to include the user community in shaping the new brand identity. Over the coming months, Kit will share updates about the rebranding journey, the challenges encountered, and the lessons learned as it officially transitions in September.

“It’s our hope that you can apply these learnings when you’re defining and evolving the brand for your business. And we’ll ask for your input at key moments to help us create a brand that truly resonates with you as a creator,” ConvertKit wrote on its new website, Kit.com.

Since its inception over a decade ago, ConvertKit has empowered over 600,000 creators to achieve continuous growth by streamlining email, automation, and monetization tools that work seamlessly together.

Creators have sent over 112.3 billion emails, earned $32.1 million through ConvertKit Commerce, and gained 5.8 million subscribers through the platform’s Recommendations features.

ConvertKit Team