Binance becomes first crypto brand to reach one million YouTube subscribers

Binance has made history by becoming the first crypto brand to hit one million subscribers on its official YouTube channel. This milestone comes shortly after the platform surpassed 200 million users in June, solidifying its position as the world’s largest cryptocurrency exchange and a leader in the crypto space.

Joining the ranks of only 55,000 of YouTube’s 100 million channels with over a million subscribers, Binance’s rapid growth on the platform can be credited to the success of its educational content. This includes explainer videos, product tutorials, and a high-profile partnership with Cristiano Ronaldo, which aims to introduce new users to blockchain through Web3.

“Finance” has consistently been one of the top three global YouTube searches over the past five years, according to Google. Rachel Conlan, Binance’s Chief Marketing Officer, explained how the platform’s content supports its mission to drive financial innovation through education.

“Our aim is to responsibly guide the industry by providing education on Web3 and crypto. YouTube plays a crucial role in this strategy, reaching a global audience that is more financially curious and informed than ever. The fast-growing interest in crypto indicates that digital assets are becoming a key part of the global economy,” said Conlan.

In June 2024, Binance hit 200 million users, doubling its user base in just two years. Binance now has 214,283,900 users and counting. This sharp increase points to a broader shift in the crypto industry from early adopters to a more mainstream audience.

“Reaching 200 million users shows that the public’s interest and understanding of financial tools are on the rise,” said Conlan. “To celebrate this milestone, we plan to expand our YouTube content, focusing on education and entertainment, and positioning Binance as the go-to platform for the next billion users, pushing financial freedom even further.”

Since its launch seven years ago, Binance has grown into a global blockchain ecosystem, leading the way as the largest cryptocurrency exchange by trading volume and registered users. Trusted by over 200 million people in more than 100 countries, Binance is recognized for its security, transparency, trading speed, investor protections, and diverse digital asset offerings, ranging from trading and finance to education and Web3 features. Binance remains committed to building an inclusive crypto ecosystem, increasing access to financial tools worldwide with crypto at its core.