Xsolla’s New Headless Checkout Feature Now Lets Developers Create Custom Payment Experiences
Earlier today, we wrote about Xsolla after the global video game commerce company announced the acquisition of Lightstream, Rainmaker, and API.stream to empower talent agencies, content creators, and their audiences. Now, the company has just released a new feature for game developers to customize and optimize their payment flows with its Headless Checkout.
On Tuesday, Xsolla unveiled Headless Checkout, an advanced payment customization feature tailored to assist game developers in crafting a fully branded and revenue-optimized buying experience for their players. This innovative addition is a part of the latest version of Xsolla Pay Station, the company’s flagship product.
Standing as the most flexible and customizable checkout choice within Pay Station, Headless Checkout empowers developers with complete control over the checkout process. This includes authority over layout, design, and the overall user experience. Such control plays a pivotal role in enhancing player engagement, building loyalty, and enhancing conversion rates.
The mechanics of Headless Checkout involve separating the payment UI from the back-end functionalities. This separation allows developers the freedom to fully tailor the UI to match their game’s specific design and branding. Furthermore, developers can leverage Headless Checkout to create unique payment flows customized to suit their game’s individual requirements.
For game developers seeking to establish an unforgettable purchasing journey for their players, Headless Checkout proves to be a potent and indispensable tool. Additionally, it serves as a valuable asset for developers aiming to optimize revenue and boost conversion rates.
Complementing Headless Checkout, Xsolla Pay Station offers two other checkout alternatives: Hosted Checkout and Components Checkout. Hosted Checkout stands as a user-friendly and straightforward option, delivering a ready-made checkout UI for developers. On the other hand, Components Checkout enables developers to embed the checkout UI directly into their games, ensuring a more seamless user experience.
Xsolla Pay Station stands as a comprehensive payment solution equipped to furnish game developers with the necessary tools to effectively monetize their games while cultivating an exceptional purchasing experience for their players.
“We’re excited to offer game developers a friction-reducing white-label payment solution that they can tailor specifically to the needs of their games and players,” said Chris Hewish, CEO of Xsolla. “Headless Checkout is the perfect solution for game developers that want to fully own and customize the payment experience, match their branding, and seamlessly integrate everything into the design of their games.”
Headless Checkout offers an array of advantages tailored to enhance the payment experience for game developers, making it an indispensable tool in the gaming industry.
One of its key features lies in its exceptional level of customization. Operating as a separate UI from the back-end functionalities, the Headless Checkout allows for extensive modification of the purchasing flow. Like its counterparts, Hosted Checkout and Components Checkout, it boasts support for over 700 payment methods and accommodates 130 currencies, making it available in more than 200 geographies worldwide.
For developers, ensuring brand consistency is pivotal. With the Headless Checkout, they have the liberty to fully customize the user interface. This customization allows the payment process to seamlessly integrate with the design of their games or gaming systems, delivering a fluid experience for players while reinforcing the game’s branding.
A remarkable aspect of Headless Checkout is the autonomy it offers to developers. They hold complete ownership and control over the payment experience. This means developers can conduct their own A/B tests, allowing them to pinpoint which payment experiences result in higher conversions and increased revenue.
Furthermore, on the global front, Headless Checkout contributes significantly to security and compliance. Acting as the merchant of record, Xsolla manages the complexities of global payments, taxes, and compliance, freeing up developers to concentrate on the game development itself.
In terms of customer privacy and security, the Headless Checkout feature introduces pre-built UI components specifically designed to handle sensitive payment information independently. This setup ensures that such confidential data does not need to interact with developers’ systems, thus bolstering customer security during the payment process.
Founded in 2005, Xsolla has been a global video game commerce company offering tailored tools and services for the gaming industry, supporting game developers and publishers in various aspects like funding, marketing, launching, and monetizing games worldwide.