Meta Threads’ user engagement falls by staggering 85% to less than 10 million even as Twitter X hits a new high
Meta Threads, once hyped by the mainstream media and major news outlets as “Twitter Killer,” has finally crashed to Earth. In just three weeks after its launch, Threads engagement and daily active users plunged to 13 million, a drop of around 70%, according to data from data marketing intelligence firm Sensor Tower. But Threads user-hemorrhage didn’t stop there.
Now the total number of Threads’ daily active users fall below ten million, according to The Wall Street Journal, citing new data from analytics firm SimilarWeb. Since its launch 47 days ago, user engagement or the amount of time users spend on the app has fallen by 85%, The Wall Street Journal reported.
At its peak, shortly after its launch on July 5th, Threads boasted 50 million daily active users globally. Additionally, Meta CEO Mark Zuckerberg recently acknowledged in a leaked audio that Threads, essentially a Twitter clone, faced significant challenges. The app encountered a surge of interest, amassing over 100 million downloads within five days of its launch. However, it subsequently suffered a substantial loss in user numbers.
Meanwhile, Twitter X hits a new high in monthly users. In a post, Elon Musk said the X set a new record in the number of monthly users in 2023.
” monthly users reach new high in 2023,” Musk tweeted.
As you can see from the picture below monthly users reached 541, 562,214 as of July 28, 2023.
The good news didn’t stop there. Musk also indicated that the new record is after the bot numbers were removed.
“Also, this is after removal of a vast number of bots,” Musk added.
Chart is 1/1 to yesterday
— Elon Musk (@elonmusk) July 28, 2023
In July, Zuckerberg reportedly told employees, “Obviously, if you have more than 100 million people sign up, ideally, it would be awesome if all of them or even half of them stuck around. We’re not there yet.”
In the meantime, Reuters also reported that it obtained a copy of Meta’s internal town hall meeting with its employees. According to Zuckerberg, the decline in users was perceived as a typical drop-off, and he anticipated that user retention would improve as they introduced new features.