From Shopify to global enterprise: The 5 biggest companies that began as a Shopify dropshipping store
In today’s world, the opportunities to embark on a path of entrepreneurial success are boundless. When it comes to lucrative ventures, e-commerce, and drop shipping reign supreme, thanks to the remarkable growth of platforms like Shopify. These websites have revolutionized the business landscape by dismantling many of the conventional barriers that once hindered aspiring entrepreneurs. As a result, there has never been a more opportune time to launch a startup and seize the world by storm.
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Shopify is now renowned the world over thanks to it being one of the most user-friendly platforms available today and as such, it has paved the way for many aspiring business owners to turn their dreams into reality. In this article, we have compiled a list of the five biggest companies that began their journey as Shopify dropshipping stores and transformed themselves into global brands.
In 2012, Ben Francis began his journey towards what would become Gymshark, initially setting up an online store on Shopify that specialized in fitness wearables. As a small business owner working out of his garage, he had humble beginnings, crafting and selling gym vests and shorts. But by effectively leveraging social media platforms, such as Instagram, Ben was able to dynamically market his clothing line to fitness enthusiasts across the globe, laying the groundwork for what would become an international sensation.
Presently, eight years since its inception, Gymshark has established itself as a juggernaut in the world of fitness apparel. Boasting a $1.3 billion valuation, its product line spans 180 countries and is embraced by professional athletes and everyday fitness enthusiasts alike. Gymshark’s sustained success is rooted in its commitment to quality products, dynamic branding, and tireless innovation, all of which have jointly propelled the company to the top echelons of the industry.
Popular fast fashion company Fashion Nova got its start as a tiny Shopify eCommerce business. Richard Saghian founded the company with the intention of providing reasonably priced, stylish clothing. He built a strong social media following and used celebrity endorsements to market his brand, which helped it grow into a multimillion-dollar business.
Fashion Nova is currently among the largest online fashion merchants in the world, with an annual sales stream of over $400 million. Their astute use of marketing enabled the brand to grow into a multi-million-dollar enterprise. The company caters to women of all sizes and shapes by providing a wide range of clothing alternatives, from casual wear to formal wear. All clothing is created utilizing eco-friendly materials and the newest styles, making it a top choice for fashion fans.
Kylie Jenner started her cosmetic company as a Shopify store when she was only 18 years old. With the megastar already being a huge presence on social media, she was able to promote her lip kits on Instagram, and the demand for her products subsequently skyrocketed. The brand achieved massive success, with sales figures reaching $360 million in 2018.
Since then, Kylie Cosmetics has expanded its product line to skincare and has established itself as one of the biggest beauty businesses, helping the youngest of the Jenner family become the youngest “self-made” billionaire in history.
Two college dropouts, Jake Kassan, and Kramer Laplante launched MVMT Watches in 2013 after funding their business with a Kickstarter campaign. The duo started selling affordable but stylish watches at a Shopify store, which was aimed at millennials who wanted quality watches for a fraction of the price. Through targeted influencer marketing and a loyal customer base, they grew their store into a 100-million-dollar business.
Over the last few years, MVMT Watches has opened physical stores globally and has expanded its product line to include eyewear and accessories. The company caused major waves in the male luxury accessories industry and will continue to do so for years to come.
Triangl, a popular Australian swimwear brand, started as a Shopify store in 2012. Founders, Craig Ellis and Erin Deering created neoprene swimwear and marketed it to Australian influencers. Through social media and influencer collaborations, they scaled their business globally. Triangl went on to become a million-dollar business, selling swimwear to women globally.
These five businesses serve as a testament to entrepreneurship’s strength and the virtually limitless opportunities it offers. Aspiring business owners now have the ideal platform thanks to Shopify, allowing them to establish their enterprises and experience success beyond their wildest expectations. But these firms’ success isn’t only down to the platform; it’s also a result of the creators’ zeal, creativity, and labor of love.