Toronto’s startup Brizo Data lands $8.9M in funding to provide market intelligence to the foodservice industry

Brizo Data, a Toronto, Canada-based data intelligence startup that offers fresh market analytics for the foodservice industry, has raised over $8.9 ($12 million CAD) in Series A funding in the form of combined venture capital and debt. The round was led by FRAMEWORK Venture Partners and BDC Capital’s Industrial Innovation Venture Fund.

Brizo will use the fresh capital infusion to accelerate growth and expand into new markets–making its solution an even bigger game changer for the industry, Brizo co-founder and CEO Ian Delisle said in a statement.

Founded in 2020 by seasoned entrepreneurs Ian Delisle, Trevor Shimizu, Gaetan Corneau, and Jean-Sébastien Vachon, Brizo helps the most competitive restauranteurs and restaurant vendors make better-informed decisions and win their market. The company’s vision is to become the source of truth in the food service and hospitality industries through its depth of industry data and insights.

Brizo FoodMetrics, the flagship offering from Brizo Data, stands out as the foremost provider of near real-time food service market analytics in North America, distinguished by its unmatched dependability and comprehensiveness.

With restaurant intelligence gaining importance as a significant driver in industry research, marketing, and sales, food, and beverage enterprises can leverage data-driven decision-making to succeed, and Brizo offers insights to a range of food service suppliers and vendors. This includes information on everything from providers of staffing technologies, delivery, and online reservation solutions to those who sell Wagyu beef or linen services.

“For restaurant industry professionals and suppliers, the sector has changed considerably through the rapid adoption of technology,” said Trevor Shimizu, co-founder and CRO of Brizo. “Brizo makes it fast and easy to understand the data and insights that are now part of day-to-day operations, and to operationalize those insights to remove friction for sales teams, widen margins and serve customers better.”

Since the pandemic, technology and data has become the new frontier in the food and beverage business. Brizo FoodMetrics takes all that data (from over one million food service establishments across the U.S. and Canada) and makes it digestible–capable of driving quick, high-quality restaurant and food service business intelligence.

“Brizo empowers food and beverage industry professionals and entrepreneurs in their own growth trajectories by cutting down on the time it takes to find sales leads and to identify new and emerging market opportunities,” said Jim Texier, Partner at FRAMEWORK Venture Partners. “Brizo’s technology is a powerful tool to increase the speed and efficiency of their operations, allowing them to pivot, to tailor offerings or to forecast future trends in the foodservice industry and get ahead of the curve.”

Brizo FoodMetrics includes dashboard customizations for a wide variety of customer uses including technology vendors, franchisors, food and beverage distributors, and industry investors.

“We are thrilled to invest in Brizo as a technology that can empower the entire foodservice sector across North America,” said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. “With data-driven, actionable insights, Brizo’s customers–business owners and emerging technology companies themselves–will be able to better manage risk and create opportunities through data-backed decisions.”