You may soon be able to order food directly from your TikTok app
TikTok has become a growing global phenomenon due to its ability to quickly get its users addicted to its short-form viral videos loved by millions of youths. In just a few years after its launch, TikTok now has over 1 billion users in more than 150 countries. The TikTok app has been downloaded over 210 million times in the United States alone.
With this huge user base, TikTok owner, ByteDance, now wants to take TikTok to the next level and make it part of its users’ daily lives. One area the company is currently working on is food delivery service. Why use DoorDash when you can just order your food while watching your favorite viral videos?
According to a report from CNBC, TikTok is planning to launch its own delivery service with food from viral videos. ByteDance’s Douyin, the original TikTok short video app made for the Chinese audience, is testing a type of food delivery service in China “in Beijing, Shanghai, and Chengdu to enable merchants to promote and sell ‘group-buying’ packages,” a Douyin spokesperson said. The tech giant has been testing the feature since December of last year.
In a statement, ByteDance told CNBC on Wednesday that it has been testing a type of food delivery service in China via Douyin, in a battle against major e-commerce giants like Alibaba. According to the company, restaurant owners frequently live stream foods on Douyin to market their business. China’s food delivery industry is currently dominated by Meituan and Ele.me.
While doing this, they can offer discounts and coupons for their food to users watching the videos. Multiple users can then purchase that offer and choose a time within two days for the food to arrive.
“We would consider expanding the feature to more cities in the future depending on the testing results. There is no detailed timeline yet,” a Douyin spokesperson said, but stop short of saying when the service will be coming to TikTok US users.
TikTok started as a joke in 2016. In December 2021 the app became the most popular app in the world dethroning Google to become the most visited website in the world, and ending Google’s 23 years of dominance.