Mark Cuban-backed Blocto is advancing blockchain adoption with solutions to bring the next billion users to Web3
Despite the bear market that we are experiencing in the market, the crypto industry is seeing record turnouts in Asian countries, as seen by the turnout across various events during Taipei Blockchain Week in Taiwan. The event comes just a month after Mark Cuban-backed Blocto launched its $3 million Aptos Ecosystem Fund to help projects onboard new users to Aptos.
During the week, Blocto stood out as an industry leader during their event BloctoCamp, which co-hosted with the Aptos team. The event brought together experts from across the industry to discuss the latest trends and developments in Web3. Co-hosted with the Aptos team, the Blocto team shared the progress of its solutions that it hopes will steadily pave the way for a brighter, more secure on-chain future.
Keys to Mass Adoption: User Experience and Chain Agnosticism
Blocto’s mission of onboarding the next billion users to Web3 begins with a focus on user experience and chain-agnostic wallet solutions. The startup, running atop one of the most promising new chains Aptos, currently serves more than 1.6 million global users, ranking among the top three products on the Aptos chain.
This emphasis on user experience was evident at the recent BloctoCamp, co-hosted with the Aptos team, held on December 15th. The event brought together experts from across the industry to discuss the latest trends and developments in Web3. It was clear that an accessible and easy-to-use wallet is key to unlocking adoption momentum. With most users unaware of which chain they are on and reluctant to undergo complicated onboarding processes, a solution simplifying the experience is crucial for shortening the learning curve.
With Blocto Wallet, users can start from a beginner-friendly mode without dealing with complex seed phrases and keys. The chain-agnostic wallet also allows users to onboard easily with an intuitive 30-second email login process.
In BloctoCamp co-hosted with Aptos, Alex Lin from Axion Asia emphasized the importance of user experience and usability for Web3 to thrive, emphasizing that crypto terms are difficult to understand for beginners and lauding Blocto for making the technology more familiar and accessible. This perspective aligns with Blocto’s mission of accelerating blockchain adoption through more intuitive tools and services.
Blocto co-founder and CEO Hsuan Lee echoed a similar sentiment. He explained that “one key factor in user growth is user experience…something that [the team] has been valuing a lot since day one of Blocto.”
Fostering an Approachable Blockchain Ecosystem
Blocto’s commitment to mass adoption extends beyond its wallet. They are providing a $3 million Aptos ecosystem fund to support mass adoption, and are fostering an approachable blockchain through events and recognizable IPs.
This thrust powered their recent event Bloctopian Nite, co-hosted with Flow. The event brought together both Web2 and Web3 professionals in Taipei, contributing to blockchain awareness and fostering new connections, partnerships, and collaborations—all vital catalysts for Web3 mass adoption.
The team has also entered into strategic deals with leading brands, including partnerships with MotoGP for its MotoGP Ignition Marketplace and Yahoo Taiwan for a Yahoo NFT Store. This is in addition to their integration with Flow, an ecosystem featuring IPs such as NBA Top Shot.
Blocto has integrated with the Aptos chain to continue delivering a frictionless experience for both users and developers. Leveraging Aptos’s proprietary smart contract programming language MOVE, the Blocto team continues to unveil new features for Blocto Wallet that help users seamlessly manage their crypto, NFTs, and dApps.
Discussing Blocto’s ongoing efforts in accelerating Web3 adoption, Edwin Yen, Blocto’s co-founder and COO, points out that ecosystem success involves a lot of factors, including development, marketing business development, citing Aptos as a “perfect match” for growth in this aspect.
Blocto is committed to being proactive in this field, holding both online and in-person events with a focus on quality and their mission to advance blockchain’s reach while empowering ecosystem development. This commitment to mass adoption and innovative solutions has established Blocto as a leader in the industry, with a reputation for excellence and innovation.
Blocto is a cross-chain wallet application and multichain ecosystem built to simplify the Web3 experience, particularly among non-technical users. Alongside its recent Aptos integration, Blocto supports the Ethereum, Solana, Flow, BNB Chain, Polygon, and Tron networks.
Founded in Taipei in 2019, Blocto and its parent company portto aim to further blockchain adoption by eliminating common newcomer pain points for users, developers, and marketers. User experience and dedication to lowering entry barriers are at the heart of Blocto’s mission. As such, Blocto was among the first to champion email logins, universal gas fees and other innovative UX improvements, significantly reducing overall user acquisition costs.