Cameo, a mobile app that lets you request personalized video messages from celebrities, launches Cameo Kids with Candle Media
Celebrity video messaging service Cameo today announced it has partnered with Candle Media to launch Cameo Kids, a new service that enables parents and loved ones to book personalized Cameo videos for kids from their favorite family entertainment stars.
The new Cameo service will offer personalized birthday and holiday video greetings from animated children’s characters, including popular figures from Candle Media’s Moonbug Entertainment franchises “Blippi” and “CoComelon.”
According to the announcement, beginning today, the Cameo service will offer personalized birthday and holiday video greetings from animated children’s characters including the stars of Moonbug’s most popular global kids’ franchises, Blippi and CoComelon. Last year, Candle Media acquired Moonbug Entertainment, the world’s largest digitally native kids’ entertainment company.
Founded in 2016 by CEO Steven Galanis, Martin Blencowe, and Devon Spinnler Townsend, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. Users can request personalized video messages from celebrities directly from its website or mobile app. Cameo is also one of the leading marketplaces that connect fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and events partnerships.
Cameo Kids allows consumers to book personalized videos from kids’ idols built around key moments – from birthdays and the holidays to daily routines like bedtime and general messages of love and encouragement. In the coming months, the product experience will expand to add even more seasonal holidays, daily routines, and new milestones so that parents and loved ones can book Cameos for every kids’ occasion.
In just over five years, Cameo has fulfilled more than 4 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions on every continent in the world. The platform has also raised more than $1.5 million for a wide range of charities through its Cameo Cares program
The launch offers Cameos starting at $25 from popular animated Moonbug stars including Blippi from Blippi Wonders and JJ, Cody, Cece and Nina from CoComelon, the #1 preschool entertainment franchise in the world. Also available will be Mattel’s Thomas the Tank Engine, True from Netflix’s True and the Rainbow Kingdom, and an animated Santa Claus. Cameo plans to work with existing and new partners to continually add new characters and franchises to Cameo Kids on a rolling basis.
Since its inception five years ago, Cameo has been creating personalized, authentic fan experiences across every pop culture vertical from reality TV to major sports, but the launch of Cameo Kids will mark the brand’s first big investment in family entertainment.
The product launched official support in the form of external APIs, quality control tools, and a dynamic booking form to allow existing and future partners to seamlessly onboard and manage animated Cameo Kids characters. The new destination aims to unlock a brand-new audience with unlimited product applications and in turn, IP partners gain a new platform to offer exclusive, personalized content for the very first time, instantly delighting and growing their fanbases.
“We’ve seen jaw-dropping fan reactions to Cameo videos over the last few years including truly wowed children, so we’re excited to spread even more of that joy with this new offering,” said Steven Galanis, Cameo Co-Founder and CEO. “Candle Media and Moonbug helped bring this to life by partnering with us to launch some of the biggest names in children’s entertainment and create endless possibilities for new characters and creative product use cases. We’re building a platform where families can get their kid’s favorite star to not just know their name but share support for every important moment in their child’s life – big and small.”
Candle Media Co-Founders and Co-CEO’s Kevin Mayer and Tom Staggs said: “The creator economy is driven by opportunities for fans to engage directly with their favorite personalities, and we are thrilled to partner with Cameo to allow parents and loved ones to create personalized Cameo videos featuring many of our most popular animated characters from Moonbug, and over time, additional Candle brands and franchises.”