The Secrets Of A Successful Social Media Strategy For Startups
The current economic outlook is making it increasingly difficult for startups to raise new funds. As such, most founders now have to operate on a shoestring budget to keep their startups afloat during a recession.
One of the challenges most startups face is getting their products in front of the right customers. However, with little to no marketing budget to promote their products, having a good social marketing strategy can help startups connect with the target audience, acquire new leads, collect feedback, and get more visibility for their products and services.
The biggest secret is that it takes a lot of hard work, a lot of flexibility, and the ability to go against the grain for the good of your overall channel reputation. You need to work very hard because creating good content takes a lot of work. You need to be flexible because what becomes popular may not be what you have planned. And, you need to ignore some “Common Sense” advice if you wish to maintain the health of your social media profile for a long time.
Below are some of the ideas about how to create a successful social media strategy for your startup.
Avoid The Typical Social Media Fluff
You are told by the social media platforms to create introductions, to create Idents, to ask for likes, subscribers, comments, and all that business. However, these features do not work unless your content is so unmissable that people are prepared to endure them. All they do is attract the thoughtless type of subscriber. Plus, if your content is not good, then it doesn’t matter how much you ask for subscribers and followers because people just won’t follow. It is tough creating top-quality content, but if it wasn’t tough, then everybody would be doing it.
Conversions Are All That Matters
It is amazing how many people, including full-time marketers, think that engagement equals success. Never (ever) judge your success by how many followers you received, how many likes you received, or if things went viral. None of that matters because it doesn’t equate to any sort of sales, payments, or warm leads. You should only judge your success by how many conversions it received. Getting a lot of attention on social media feels great after weeks of trying to get noticed, but if none of your traffic is converting, then you are wasting your time.
Get Started on a Strong Footing
Firstly, no matter what social media platform you are using, go out and buy a few thousand followers or subscribers. Not too many, but just enough to make yourself look popular. This is your social proof. If you have a new social media profile and have very few followers/subscribers, then people will keep scrolling and will ignore your content. After you have your social proof by way of bought subscribers/followers, you then need to buy some genuinely popular accounts and fold them into your social media strategy. Buy other people’s accounts from Fame Swap and cross-promote with their accounts to make your primary accounts more popular.
Stick to Your Own Business
Your social media campaigns need to translate into conversions, and it is very difficult to do that if you post content about non-business-related things. This is more difficult for some than others. For example, marketing an energy drink can be done with more types of social media content than marketing hardwood nails. Still, you need to keep things as close to your business as possible. If you produce a product or service, then create your own reviews, comparison content, troubleshooting, tutorials, and much more. Why let other social media influencers “Unbox” your products for thousands of views when you could be doing it?
The Secret to Disposable Content Success
If you are looking for short-video success, as seen on TikTok and YouTube Shorts, then you need content that is instantly understandable out of context. In some ways, this is why references to popular movies are so popular, and why shorts of popular cartoons can trend so easily on these types of social media formats.
Do not make content that says, “Watch until the end” and do not introduce your short videos with the usual “This will change your mind forever” or “This will blow your mind.” Instead, you need to get to the point as quickly as possible and you need content and even thumbnails that people will understand and recognize out of context.