ZineOne bags $28M in Series C funding to grow its in-session marketing platform and convert anonymous consumers without cookies or PII
A call-to-action to convert online visitors into customers is one of the biggest challenges facing most online businesses today. Currently, most sites depend on search data from companies like Google to better target online users.
Others rely on cookies and personally identifiable information (PII) data to understand users’ intent. On average, about 90% of website traffic is anonymous. In today’s privacy-first world it’s critical for leading brands to find new methods to engage consumers in real-time while they are on your digital property.
Enter ZineOne, an in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors.
Today, the California-based ZineOne announced it has raised $28 million in Series C funding to continue to grow its platform by using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. The round was led by SignalFire, with participation from Norwest and other existing investors.
“The end of third-party cookies and increased data privacy concerns have disrupted the way e-commerce brands have been doing their jobs for the last 10 years,” said Chris Scoggins at SignalFire, who has joined ZineOne’s Board of Directors as of this announcement. “Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”
The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). This investment will also further ZineOne in its continued commitment to solving the hard challenge of understanding short-term consumer behaviors in-the-moment using only clickstream data, without requiring any historical, demographic, or personally identifiable information.
“We are solving a widespread challenge that brands face every day when privacy concerns are at an all-time high,” said Debjani Deb, CEO and co-founder of ZineOne. “In-session marketing is powerful, and we believe essential, way for marketers to appeal to shoppers at the moment they’re ready to buy, versus their previous buying intentions.”
When potential customers visit an e-commerce site, ZineOne instantly analyzes their behavior patterns within the first few clicks to deliver the right product recommendations or promotional offers while avoiding giving discounts to users who would have purchased anyway. This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne.
Founded in 2014 by Arnab Mukherjee, Debjani Deb, and Manish Malhotra, ZineOne intelligently scores behavior and personalizes the experience of every site visitor in-the-moment, while on your website or mobile app, at scale – regardless of whether the visitor is anonymous or known.
ZineOne is used by leading brands across retail, e-commerce, travel, hospitality, telecom, and banking including Men’s Wearhouse, Wynn Resorts, KEEN, and Advance to engage anonymous traffic with industry-specific AI models that predict buyer intent within 5 clicks and personalize the consumer experience within milliseconds.