Walnut Disrupts the B2B Sales Industry With #WeAreProspects Campaign
The SaaS industry has been booming over the past several years. After a global valuation of $31.5 billion in 2015, the market for cloud-based solutions is expected to reach a staggering $208 billion by the end of 2023, highlighting just how in demand these services have become.
However, despite the widespread appeal of SaaS services, the B2B sales experience is still a long way from being anywhere near as effective as popular B2C models. With prospects being forced to endure painfully long sales cycles while being hand-held through a rigid funnel, many of the companies operating in this space are shooting themselves in the foot by not putting buyers first, which may be causing them to lose out on revenue-generating opportunities.
In light of this, Walnut has launched its #WeAreProspects campaign in an effort to deliver more value to prospects and enhance B2B sales operations – thus creating a win-win for everyone involved.
What is Walnut?
Walnut is a B2B Sales Experience Platform that enables sales teams to get the most value from each demo. The platform’s principal goal is to create the most customer-centric experience possible by giving sales reps all the tools and capabilities they need to directly appeal to each prospect’s unique wants, needs, and pain points.
Walnut does this with its simple, intuitive no-code software, eliminating the need for back-end teams to engage in demo production. This gives complete control to the teaks who will provide the demos and the sales teams.
Sales teams are also able to cop-paste past templates and quickly personalize each demo to the prospect in front of them, while also gathering critical information along the way. Insights from this data can be analyzed and utilized to influence strategy in future demonstrations.
In addition, Walnut’s Sales Experience Platform is fully cloud-based. This means no more demo downtime or embarrassing blunders. By removing this uncertainty, sales professionals can concentrate on the task at hand and provide the best possible experience to prospects, increase conversions and generate more revenue.
Introducing the #WeAreProspects campaign
Walnut’s #WeAreProspects web campaign endeavors to bring together several of the leading SaaS providers in order to shed light on the current poor level of service provided to prospects throughout the sales process. Throughout the campaign, Walnut will collaborate with various organizations to improve the B2B buying experience and provide more value to prospects through special offers, hence accelerating the widespread adoption of these services.
In general, the digital campaign intends to bring the B2B industry closer to the high expectations in the B2C market, particularly as purchasers continue to expect more from service providers. On that point, let’s take a look at some typical hurdles prospects face in the B2B industry.
No easy access to the product
One of the most frustrating aspects of the buyer journey is how difficult it can be to take the product for a trial run. Traditionally, B2B companies make it hard for prospects to access their demo. Unfortunately, this means that the core features and benefits of the software are explained verbally rather than shown, which is far from optimal.
Inability to handle objections
Many sales representatives cannot handle objections correctly, whether due to a lack of information or training. Some salespeople even struggle to tell the difference between an objection and a rejection. However, 60% of clients say “no” four times before they say “yes.” Despite this, 48% of salespeople never make a single follow-up attempt. SaaS tools can help make this process easier for sales staff by giving them insights into the prospects they are facing.
Painfully long sales cycles
A Hubspot study found that the average B2B sales cycle tales 84 days. That’s a long time to wait to access a potentially business-changing piece of software. As a result, many of the SaaS tools participating in the campaign help reduce this by optimizing sales operations across various departments.
Let’s take a look at some main participants, and the deals they are offering to prospects:
Cloudshare saves time and money for B2B enterprises by reducing sales cycles and securing more contracts by generating personalized, interactive demos in just a few clicks, allowing prospects to test drive the product early in the sales process. You can get special discounts as part of the promotion if you sign up for an annual contract.
Similarweb provides a Sales Intelligence platform that helps sales teams access valuable insights into their prospects and target audience. Information such as traffic trends and engagement metrics can help sales and marketing teams find potential clients that are more likely to qualify as quality leads. As part of the campaign, customers can get a free trial of the software.
Contractbook is a collaborative contract management platform that automates the sales cycle and syncs contract data across corporate platforms to present both buyers and sellers with a seamless sales experience.
Postal is a simple and effective offline marketing engagement platform that enables go-to-market teams to scale, execute, and assess their offline marketing strategy in order to develop their business. Mentioning #WeAreProspects will get you a free trial of the program.
Through targeted training and development, as well as contemporary sales and leadership enablement, Sales Assembly accelerates the success of every single team, persona, and individual inside your revenue organization.
Dooly‘s integrated workplace allows revenue teams to easily share information with the people who need to know it. The platform gives sales teams a uniform experience, making the buyer’s journey as simple as possible. You can get a free 14-day Dooly Premier trial by saying that you found them through the #WeAreProspects campaign.