Austria-based tech startup Storyblok launches a €1.5M fund to take headless technology mainstream

Creating and delivering content to end-users is no longer just a question of implementing responsive design. Companies want their content to be easily distributed over different communication channels: websites, web and mobile applications, and connected objects.

Traditional content management systems (CMS) that were introduced 20 years ago have a monolithic legacy architecture that is difficult to maintain, often slow, and vulnerable to hackers while most modern CMS lack flexibility and the ability to be customized. This is the problem headless CMS solves by making content management easy, fast, and secure for everyone. It’s called “headless” because the front end is not part of the CMS.

Now, Austria-based tech startup Storyblok wants to take headless technology mainstream and increase its adoption with the launching of a new fund.

Today, Storyblok announced the launch of a €1.5M Partner Fund to take the headless technology mainstream. As part of the fund, hundreds of Storyblok’s partners will each receive a €5K co-marketing budget to showcase the best content experiences they have created on headless tech for their clients.

This new fund will also enable Storyblok to support the growth and success of its agency partners and develop co-marketing activities that evangelize a best-of-breed, headless architecture as the foundation to allow agencies to create and scale better content experiences for their clients.

In addition to the Partner Fund, Storyblok Certified Partners receive benefits such as free development spaces with Storyblok’s CMS, revenue share, the ability to build custom apps, a dedicated success team, and much more.

The money will be distributed to partners through multiple initiatives, including a €5K budget that every Storyblok Certified Partner can use to highlight its collaboration with Storyblok in any way they want: events, guerilla marketing, content development, ad campaigns, etc. From now until September 10th, Storyblok is running a contest for Certified Partners to submit their most creative co-marketing ideas for the chance to double their dedicated budget to €10K.

“Partners played an important role in the growth of Storyblok during the past couple of years,” said Barry D’Arcy, VP of Partners at Storyblok. “We appreciate the steps they took to help us get where we are today, and so we as a partner team and Storyblok as a whole would like to pay those good deeds forward to all of our partners, both old and new. The Partner Fund is one example of how we want to support our partners’ growth and boost their businesses with Storyblok. We all have stories to tell—let’s do it together.”

“We’ve seen so many great marketing initiatives around Storyblok that allowed our partners to grow,” said Thomas Peham, VP of Marketing at Storyblok. “With the €1.5M Partner Fund, we not only want to help our partners with a dedicated marketing budget but also team up with them to tell more stories at scale while shaping the future of digital storytelling together.”

Founded in 2017 by Alexander Feiglstorfer and Dominik Angerer, Storyblok is used by more than 80,000 developers and marketers to deliver content experiences on any front end including websites, eCommerce, mobile apps, AR/VR, or voice content.