Google launches .day domain name to bring attention to any day that matters to you

Worldwide, Google is mostly known for its most popular search engine, but the tech giant offers many other products you probably don’t know about. Do you know that Google is also a domain registrar? Google got into the domain registration business as far back as 2015. By the way, Google is not the only tech giant in the domain business. Amazon joined the bandwagon a few years later.

Google first announced the service in 2014 when it shared the news that it has begun to test a new service called Google Domains to help people get online starting with a domain and website. At the time, Google also partnered with some of the website building providers on the web: Shopify, Squarespace, Weebly, and Wix. In 2018 and 2019, Google launched .App and .Dev top-level domains respectively.

With little fanfare, Google announced yesterday the launch of the .day top-level domain name to bring more attention to special causes and days. According to Google, .day is a good way to bring attention to any day that matters to you. “It’s the perfect domain ending to help celebrate a birth.day or wedding.day, to raise awareness for a cause, or to mark any special occasion,” Google said.

In a blog post, Christina Yeh, a member of the Google Registry Team, said:

“Today, Google Registry is launching the .day top-level domain — a secure domain that brings attention to any day. In honor of the days coming up in this new year, we’ve rounded up 22 of our favorite .day websites.”

The. day is still in early access, which means, for an early bird premium, you can secure your .day domain to amplify your brand or persona and celebrate a day in the year.

To promote the .day domain, Google has lined up some pioneers, including NAACP for MLK.day, World Wildlife Fund for Wildlife.day, and a host of others. Google is also pitching the domain for branding including Valentines.day by FTD and felicia.day for Felicia Day.

This fee decreases according to a daily schedule through the end of January. On February 1 at 8:00 am Pacific time, .day domains will be publicly available at a base annual price through your registrar of choice. To learn more about pricing and our participating partners, visit new.day.

Below is a video of the launch.