Techstars alum Punchlist lands $2 million in seed funding to change and improve the way creative work is done

Atlanta-based tech startup Punchlist has raised $2 million in seed funding to save teams time by allowing creative companies to add feedback directly to websites, images, and pdfs in one place. The round was led by Overline and PJC, with participation from Meritech Capital and several private investors.

Punchlist said it will use the funding proceeds to accelerate product growth, expand integrations, and hire new team members in marketing and engineering. Punchlist is an annotation platform that enables creative companies to work with clients and teammates in a new way.

Punchlist’s platform removes roadblocks from the collaboration process by creating an annotation layer over your creative work, such as a website, image, or pdf. Its customers belong to a diverse set of verticals, including technology, finance, real estate, education, and marketing.

Founded by CEO Pete Bernardo and CTO Nic Rosental, the Atlanta-based Punchlist is an alum of Techstars 2021. The duo started Punchlist after spending more than 15 years in the tech industry witnessing the friction that comes with providing and acting on design feedback through a series of back and forth emails.

Punchlist removes this friction and reduces the need to meet with its intuitive solution, which allows teams to instantly provide, receive and collaborate on feedback – without any training – whether it’s for a PowerPoint presentation, social media graphics, or a live website.

“Our vision is to change the way creative work is done,” said Bernardo. “Nowadays, design happens across entire organizations, in any department and role; our goal is to level up any individual by giving them the tools to effortlessly get feedback on their work and provide real-time system feedback looking for common issues like accessibility problems, grammar, and even marketing best practices.”

“Pete and Nic are solving one of the most pervasive problems in digital work—closing the loop on creative feedback—with an intuitive solution that lives where the work is being done,” said Michael Cohn with Overline. “We’re thrilled to support Punchlist through their next phase of growth.” Cohn will also be joining Punchlist’s board.

Today, Punchlist launched its integrations with WordPress and Slack, allowing more teams to collaborate where their creative and development work is done. The platform already integrates with more than 10 task management tools in totals like Jira and Asana. Punchlist has over 8,000 users in 39 countries and has saved their customers more than 250,000 hours of working time by streamlining and providing clarity to their collaboration processes.