Google redesigned its “How Search Works” website as it faces mounting lawsuits and antitrust scrutiny
In recent months, Google has been facing a fast and furious pace of lawsuits and antitrust scrutiny. In the second quarter alone, the search giant faced its highest volume of regulatory pressure from lawsuits, which alleges it abuses monopoly power while remaining opaque about its practices.
As part of its effort to become more transparent about how its search engine works, Google has decided to update its “How Search Works” page. Alphabet’s Google says it’s launching a re-designed website to explain to people how its core business, the Search, works. The “How Search Works” page was first created in 2016.
On Monday, Google Search Liaison Danny Sullivan said the redesigned page now has more information and easier navigation, including how Google’s ranking systems sort through hundreds of billions of web pages. The “How Search Works” page also includes a one-hour video of Google search engine works.
“Today, we’re launching a fully-redesigned How Search Works website that explains the ins and outs of Search — how we approach the big, philosophical questions, along with the nitty-gritty details about how it all works,” Sullivan said in a blog post.
“Our mission is to organize the world’s information and make it universally accessible and useful. It starts with Google Search”
Billions of people come to Google to search for questions big and small, Sullivan explained. “Whether it’s finding a recipe, looking for a local coffee shop, or searching for information on complex topics like health, civics, or finance, Google Search helps you get the information you need — when you need it,” he added.
Sullivan also explained that there have been 4,500 adjustments to Google Search in 2020 alone to Search. With sections such as “How Search Works” and “our approach,” the company attempts to explain — in its own words — more details about the process of how it decides what shows up where.
Below is a one-hour movie from Google explaining how search works. The movie is titled: “Trillions of Questions, No Easy Answers.”