London-based gaming startup GameBake launches to shakeup global games distribution and help publishers take IPs to new markets

GameBake is a London, England-based tech startup and an end-to-end distribution platform for mobile games which helps publish games in new markets and beyond the big two stores. The startup is already working with platform partners such as Huawei’s AppGallery and Samsung’s Galaxy Store, as well publishers and IP owners such as Atari and Banijay.

Today, GameBake announced the launch of its distribution service for mobile game developers and publishers that wish to reach new markets across the globe. GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessible with a single, open-source SDK, its platform includes appropriate advertising, marketing, and in-app purchases as standard, with a simple revenue share model.

Founded in 2019 by mobile games developers Michael Hudson, Rocky Grant, and George Abdallah, GameBake provides top developers, publishers, and globally renowned IP the opportunity to immediately reach, monetize and scale in exciting global markets, creating truly cross-platform gameplay environments for millions of players worldwide.

The startup currentyly focuses on four key distribution channels, including alternative app stores (e.g. Huawei AppGallery or One Store), social media (e.g. Facebook, WeChat), web (e.g. game portals like Crazy Games), and apps (video game streaming apps like Hago).

GameBake’s proprietary technology called KILN is game development environment agnostic, meaning whether developers build their game in Unity, Cocos, Unreal Engine, or more, they can easily distribute and monetize through GameBake. To provide scalability, publishers can choose from a menu of platforms to publish their IP on initially, and increase this as desired.

GameBake’s established and collaborative relationships with leading global platforms mean they can provide additional support and consultancy for publishers – such as on each store’s pricing model and how they ensure games are visible for and marketed to users.

“After almost a year in beta, we’re thrilled to finally be bringing GameBake to market for the mobile gaming industry. Throughout this period, we’ve heard from publishers who have amazing games but do not have the specialized knowledge to share them with some of the world’s largest and most lucrative markets. The lack of simple trusted conduits to these markets has inevitably crystallized a focus on Google Play and the App Store,” CEO and Co-Founder at GameBake Michael Hudson said.

Hudson continued: “GameBake aims to provide the antidote to this problem. We’re proud to offer game developers and publishers a complete solution to put their IPs in front of larger, more diverse audiences. Over the last two years, we’ve built incredibly strong relationships with leading global distribution partners and platforms, including the likes of Huawei’s AppGallery, One Store, Facebook, Tencent, which means developers and publishers can now confidently make these world-leading platforms part of their core distribution strategies.’